*By Michael Teich*
Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign.
The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons.
While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike.
"At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday.
Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced.
"If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson.
For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).
Ukrainians defied pressure from Moscow with a national show of flag-waving unity Wednesday, while the West warned that it saw no sign of a promised pullback of Russian troops.
The families of nine victims of the Sandy Hook Elementary School have agreed to a $73 million settlement of a lawsuit against the maker of the rifle used to kill 20 first-graders and six educators in 2012.
Russian President Vladimir Putin says that he welcomes a security dialogue with the West as his military reported pulling back some of its troops near Ukraine.
The megadrought bedeviling the American West got even drier last year and is becoming the deepest dry spell in more than 1,200 years.
As we celebrate Black History Month, Cheddar is highlighting prominent Black Americans who are carving their own historic paths and trailblazing in their fields. Today we feature poet and activist Amanda Gorman.
Canadian Prime Minister Justin Trudeau invoked emergency powers Monday to quell the protests by truck drivers and others who have paralyzed Ottawa and blocked border crossings in anger over the country’s COVID-19 restrictions.
Families and gun control advocates are pressing President Joe Biden to do more to address gun violence.
The Biden administration on Friday escalated its dire warnings about a possible Russian invasion of Ukraine, saying it could take place within days, even as diplomatic efforts to resolve the crisis continued.
Two Democrats on the Senate Intelligence Committee say the CIA has a secret, undisclosed data repository that includes information collected about Americans.
As we celebrate Black History Month, Cheddar is highlighting prominent Black Americans who are carving their own historic paths and trailblazing in their fields. Today we feature New York Attorney General Letitia James.
