On March 1, Apple will start charging an extra $20 for battery replacements on out-of-warranty iPhones, according to an update on the AppleCare+ webpage.
The new price will be $99 for the iPhone 14, and while these models are currently under warranty, they won't be after the one-year anniversary of their release in September 2023.
At that point, the higher price point could encourage customers with broken batteries to simply buy a new phone rather than shell out nearly $100 for a replacement part.
Apple has adjusted prices multiple times in recent years, as supply chain issues have raised production costs. Just last month, labor unrest at an iPhone supplier in China led to a production shortfall. The company struggled with similar disruptions throughout the pandemic.
There is also a history of consumers pushing back against Apple's practices around batteries. The company in 2020 was forced to pay $113 million in fines to settle consumer fraud lawsuits around a controversy known as "batterygate," in which iPhone users discovered that Apple installed new software that made devices with older batteries operate slower.
In addition, CEO Tim Cook in 2019 wrote in a letter to investors that "some customers taking advantage of significantly reduced pricing for iPhone battery replacements" was partly behind a lower-than-expected iPhone sales.
The combined companies of Outbrain and Taboola will pool their resources to compete against Facebook and Google, says Adam Singolda, the founder and CEO of Taboola, who will run the combined company under the Taboola brand.
*From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.*
These are the headlines you Need 2 Know for Friday, October 4, 2019.
Steve Weisz, President and CEO of Marriott Vacations Worldwide Corporation, joins Cheddar to discuss how the company has changed one year after its acquisition of ILG and how recessions fears are affecting the travel industry.
Credit Karma, one of the biggest personal finance content sites, is launching its first banking product: Credit Karma Savings.
These are the headlines you Need 2 Know for Thursday, October 3, 2019.
These are the headlines you Need 2 Know for Wednesday, October 2, 2019.
Fact or fiction: Personal branding is only important for entrepreneurs. Brian Fanzo, founder of iSocialFanz, breaks down this online marketing myth and explains why employees should make up a large portion of your company's footprint.
SpaceX, over the weekend, unveiled its new prototype spaceship: Starship. The ship is set to be the most powerful rocket in the world and is the latest development in the company's decades-long pursuit to facilitate interplanetary travel.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.*
