On March 1, Apple will start charging an extra $20 for battery replacements on out-of-warranty iPhones, according to an update on the AppleCare+ webpage.
The new price will be $99 for the iPhone 14, and while these models are currently under warranty, they won't be after the one-year anniversary of their release in September 2023.
At that point, the higher price point could encourage customers with broken batteries to simply buy a new phone rather than shell out nearly $100 for a replacement part.
Apple has adjusted prices multiple times in recent years, as supply chain issues have raised production costs. Just last month, labor unrest at an iPhone supplier in China led to a production shortfall. The company struggled with similar disruptions throughout the pandemic.
There is also a history of consumers pushing back against Apple's practices around batteries. The company in 2020 was forced to pay $113 million in fines to settle consumer fraud lawsuits around a controversy known as "batterygate," in which iPhone users discovered that Apple installed new software that made devices with older batteries operate slower.
In addition, CEO Tim Cook in 2019 wrote in a letter to investors that "some customers taking advantage of significantly reduced pricing for iPhone battery replacements" was partly behind a lower-than-expected iPhone sales.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Michelle McKenna, the NFL's first chief information officer, joined Cheddar to discuss sports, technology, and breaking glass ceilings in male-dominated industries.
These are the headlines you Need 2 Know for Friday, December 6, 2019
Recompose | SEATTLE recently unveiled renderings for what it says will be the world's first site for composting human remains, or what it's calling the first truly "sustainable option for after-death care."
Kroger's Business Development Leader Ethan Grob says that his company is trying to capitalize on the larger industry trend of delivery-only restaurants by partnering with the cloud-kitchen platform ClusterTruck.
Ducati’s e-bikes have been selling overseas since last year, but 2020 will marks its first time selling the products stateside.
According to Coffee Meets Bagel co-founder Dawoon Kang, post-Christmas until the New Year is the biggest time for online dating.
U.S. automaker General Motors and Korean chemical giant LG Chem will invest $2.3 billion by 2023 in a new joint venture to create battery cells for electric cars in Lordstown, Ohio.
CEO Zac Prince said the decision to build a trading function was a response to feedback from existing users interested in buying and selling crypto assets on the same platform they already keep their funds.
The retail giant invested $250 million in interactive video platform Eko last year. Eko creates choose-your-own adventure shows for the modern age.
