On March 1, Apple will start charging an extra $20 for battery replacements on out-of-warranty iPhones, according to an update on the AppleCare+ webpage.
The new price will be $99 for the iPhone 14, and while these models are currently under warranty, they won't be after the one-year anniversary of their release in September 2023.
At that point, the higher price point could encourage customers with broken batteries to simply buy a new phone rather than shell out nearly $100 for a replacement part.
Apple has adjusted prices multiple times in recent years, as supply chain issues have raised production costs. Just last month, labor unrest at an iPhone supplier in China led to a production shortfall. The company struggled with similar disruptions throughout the pandemic.
There is also a history of consumers pushing back against Apple's practices around batteries. The company in 2020 was forced to pay $113 million in fines to settle consumer fraud lawsuits around a controversy known as "batterygate," in which iPhone users discovered that Apple installed new software that made devices with older batteries operate slower.
In addition, CEO Tim Cook in 2019 wrote in a letter to investors that "some customers taking advantage of significantly reduced pricing for iPhone battery replacements" was partly behind a lower-than-expected iPhone sales.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
A comment thread under Roku’s ‘Issues & Questions’ section on its site features 28 pages of disgruntled Roku customers.
General Motors' Cadillac brand is the latest to roll out an electric vehicle with the promise of taking sales from market leader Tesla.
Nikola's earnings are down following the company's first earnings report. Founder, Trevor Milton, says the young electric truck company actually exceeded expectations.
New data from online video analytics company Conviva showed overall streaming and connected device viewership was up 63 percent globally during the second quarter of 2020 compared to the same time last year.
Verizon Media launches 'Yahoo Life,' a website dedicated to provided well-being services. CEO Guru Gowrappan talked to Cheddar about helping provide support for Verizon's employees and customers along with society at large.
Microsoft looks to be a leader in environmental sustainability with its new plan to reduce its waste. Lucas Joppa, chief environmental officer at Microsoft, talks about the company's 2030 goal year to achieve zero waste output.
Apple has again split its stock, giving shareholders 4 in 1. Phil Mackintosh, Nasdaq's chief economist, assesses the move and says more companies should adopt the model.
Microsoft looks to acquire TikTok after President Trump said the social media site would be banned. Now, the ban is on hold for at least 45 days.
European Union regulators have opened an in-depth investigation into U.S. tech giant Google’s plan to buy fitness tracking device maker Fitbit.
