*By: Madison Alworth*
AMC Theaters rolled out its MoviePass competitor Tuesday, dealing another blow to a company that's been hemorrhaging money and trying one strategy after another to stay afloat.
"MoviePass's business model is fundamentally an unprofitable one," said Rob Marvin, associate features editor of PCMag.com, in an interview with Cheddar last week. "They are subsidizing movie tickets for millions of people."
[The company, owned by data firm Helios & Matheson, charges customers $10 a month and allows them to see, essentially, a movie a day.](https://cheddar.com/videos/amcs-latest-blow-to-moviepass-goes-live) AMC's Stubs A-List, by contrast, charges twice as much per month and lets users see up to 3 movies a week. MoviePass's model has been criticized as unsustainable and the business lost $150 million last year.
To reverse those fortunes, the service has made various changes. Earlier this year it faced backlash for seeming to end its unlimited movie offer and last week announced that it will introduce a kind of surge pricing, charging users more to see popular movies at high-demand times.
In an attempt to sweeten the bad news, MoviePass said members will be able to "Bring-A-Guest" and buy one extra ticket directly on the MoviePass app. And members will be able to see IMAX and 3D movies for an additional fee.
The struggles highlight the fear among many users that MoviePass's offer may be too good to be true.
"As a MoviePass user myself, it's been great," Marvin said. "I hope I'm wrong, but I don't think this is going to last forever. We're just riding this out for as long as we can go."
For the full segment, [click here.](https://cheddar.com/videos/moviepass-will-cost-you-more)
Horrific stories coming out of Ukraine, Grammys go down without a fight, and notorious moon dust is going up for auction. Here is all the news you Need2Know for Monday, April 4, 2022.
Julia Riew, a Harvard student, composer, lyricist, and playwright was tired of waiting for a Korean Disney Princess to emerge — so she created one herself. Based on her senior thesis, the musical "Shimcheong - A Folktale" went viral on TikTok, leading to talks with Broadway and Hollywood. Riew joined Cheddar to discuss the excitement around her show and the ongoing push for Asian representation in entertainment. "I think we’re at this really exciting turning point where we’re seeing such an increase in not only interest but also demand for diverse voices," she said.
April Fools’ Day is full of eye-rolling marketing ideas that sometimes make us chuckle, but mostly make us groan. Here’s a roundup of some of the notable products we won’t be seeing on shelves anytime soon.
Between Bells EP Conor White recaps some of the biggest stories of the week, while Baker Machado and Hena Doba test their knowledge, and maybe learn a thing or two. It's This Week in Trivia!
The next generation of investors has a host of concerns about retirement with inflation and broader uncertainty topping the list. Rita Assaf, Vice President of Retirement, Fidelity Investments, joined Cheddar's Opening Bell to discuss Fidelity Investments' State of Retirement Planning Study.
Tickets for the hottest Broadway shows are now more expensive than they were even before the pandemic. According to data from the Broadway League, about half of the current productions are grossing more than $1 million a week. Just before Covid shut down the Great White Way, only a third of shows were making that much. But despite the hefty price tags, demand is strong. Ed Butowsky, Chapwood Investments Managing Partner, explains why Americans are still willing to splurge on these experiences, even as prices continue to rise.
Catching you up with what you need to know on Apr 1, 2022, with Ukrainians hoping to flee the besieged city of Mariupol with a ceasefire is in place, President Biden orders the release of oil from U.S.reserves, LGBT activists suing Florida Governor Ron DeSantis over the "Don't Say Gay" Law, U.S. passports offering an "x" option for gender, and more.
Cristina Lynch, Founder and CEO of Mi Golondrina, joins ChedHER to discuss how she's empowering over 600 artisans from Mexico, what inspired her brand, and advice for female entrepreneurs.
