As Amazon's global imprint continues to expand, the e-commerce giant is celebrating the 15th anniversary of Simple Storage Service, Amazon S3, the first of its cloud service offerings. Launched back in March 2006, Amazon Web Services (AWS) has since become a model for not only other e-commerce entities but a wide range of industries that incorporate cloud services.
"We've been the pioneers in this space. The concept of cloud computing didn't exist before this, and we got a real head start in building these services. Also, the close relationship with our customers — being able to get continuous feedback from our customers — have resulted in the fact that now we have more than 200 services," Werner Vogels, Amazon's chief technical officer, told Cheddar.
Vogels said Amazon's maturation into cloud services was a natural progression for the company because it has been "a tech company since day one." For client businesses, Amazon's low-cost cloud services with no long-term commitments were an immediate draw. And, while the pandemic has slowed the production of semiconductors for cloud computing chips, Vogels said Amazon has prepared for the exact scenario, building their own chips and redundancies in their systems.
"Remember, of course, that we learned a lot from building the supply chain for AWS from the tremendous effective supply chain that Amazon.com has, and as such we're building supply chains to 25 regions around the world that are all replicated and actually can sustain shortages in any of those supply chains," he noted.
Also, the tech industry isn't the only one benefitting from the cloud, according to Vogels. Many industries have been able to utilize the technology. Farmers have even found ways to use the services to manage data related to land cultivation and to create effective labor plans.
"If you travel outside of the U.S., what you meet a lot is these companies that are solving truly hard human problems," he said. "For example, in Indonesia, there's a company called HARA Token where smallholder rice farmers, they don't have an identity and as such cannot get loans, and so what this small company does is give them an identity, measure their piece of land, measure their yield, and make the data available to banks."
In order to be able to share more stories about how AWS impacts the world beyond business, Vogel traveled the globe for the Now Go Build video series highlighting startups tackling the aforementioned "hard human problems."
Updated March 19, 2021 at 6:00 p.m. ET to clarify that the name of the service launched 15 years ago was the Simple Storage Service, Amazon S3.
The global oil benchmark has crossed the $100 per barrel mark for the first time since 2014. Oil prices have surged nearly 10 percent since Russia's invasion of Ukraine. Russia is the number two oil producer in the world, and it comes at a time when global oil supplies have already been constrained over the course of the past year. Rob Thummel, portfolio manager at Tortoise, joined Cheddar Movers to discuss.
Russia's economy is falling on hard times as businesses throughout the world continue to shut out the country after its invasion of Ukraine. Cheddar News was joined by Christine McDaniel, Senior Research Fellow at the Mercatus Center, to learn more about the situation.
Tech companies such as Google, Apple, and Twitter are the latest to announce back-to-office plans. Google has asked its employees to return starting on April 4th. Heidi Brooks, senior lecturer in organizational behavior at Yale University School of Management, joins Cheddar News to discuss.
Businesses face more challenges for building a positive work environment as offices reopen. Workplace tech platform Envoy's At Work Report showed that hybrid work is currently in vogue, featuring focused work in both the office and at home. Annette Reavis, chief people officer for Envoy, joined Cheddar to discuss how employers can smooth the rough edges for their returning employees. "It is about hybrid though, it's really important for the future that we change our mindset from five days a week," she said. "Those are days of the past to working hybrids. So when you're in the office, you're focused, you're working cross-functionally."
Following the invasion of Ukraine, a multitude of Western companies have paused doing business with Russia. PepsiCo, Coca-Cola, McDonald's, and Starbucks are the most recent companies to temporarily cease operations in Russia. Dean of Miami Herbert Business School at the University of Miami, John Quelch, joined Cheddar News to discuss what message this sends to Russia and the Russian consumer. “I would not underestimate the collective strength of all of these multinational companies, essentially coming together to make their collective statement in support of the political statements that have come out of Washington," he said.
Cristyl Kimbrough, real estate attorney and star of 'Ladies Who List: Atlanta,' joins Cheddar News to discuss her new show on OWN and breaking into Atlanta's luxury real estate space.
Carl Tobias, professor of law at the University of Richmond, joins Cheddar News to talk about how Johnson & Johnson funded experiments on mostly Black men comparing the effects of talc and asbestos on their skin.
Amazon unveiled its new mobile app called Amp as a direct competitor to Clubhouse, allowing people to host live radio shows. Although it is still in beta, users can join the waitlist from the iOS store.
