*By Chloe Aiello* Actor Alfonso Ribeiro's case against Epic Games for its use of "the Carlton" dance in "Fortnite" might come down to a jury's sympathy, rather than copyright technicalities, intellectual property lawyer Gaston Kroub told Cheddar on Tuesday. "I think it's a mistake to only focus on the copyright issues, because you do have this idea where you have this right of publicity under California state law ... Could a sympathetic jury decide that these \[artists\] deserve something from 'Fortnite'? That's something that remains to be seen," said Kroub, a partner at Kroub, Silbersher & Kolmykov. Ribeiro, who rose to fame playing Carlton on "The Fresh Prince of Bel Air," is suing Epic and Take-Two Interactive, the maker of "NBA 2K." Both use "the Carlton" step that Ribeiro made famous on the show as an "emote," a celebratory dance that can be purchased by players in-game. Ribeiro is just the latest celebrity or influencer to file a suit. Rapper 2 Milly and Instagrammer Russell “Backpack Kid” Horning have also filed complaints for misappropriation of their respective dances, the "Milly Rock" and "the Floss," [Variety reported](https://variety.com/2018/gaming/news/fortnite-dance-lawsuit-1203092141/). The complaints allege copyright infringement and claim the game creators are violating the right of publicity of the celebrities associated with the dances. "What Alfonso Ribeiro and 2 Milly and the Backpack Kid now have claimed is it looks like they're endorsing 'Fortnite''s use of their dance moves and they haven't provided that permission," Kroub said. The outcome of these cases is difficult to predict. "You can't copyright a single dance move but you can copyright under the copyright act choreography," he said, adding that copyrights on the moves are still pending. "Really at the heart of this, though, is the fact that Epic is making a lot of money and these dances are generating revenue." He added that one potential defense for Epic or Take-Two is to claim they were parodying, not performing, the dances. That said, the case will also depend on the items uncovered during discovery ー whether or not the game makers contacted any artists or just assumed the dances were public domain. Most interestingly, Kroub said the complaints venture into "uncharted territory." "No one knew a year ago 'the Carlton' would be generating untold numbers of revenue for a company, like Epic. And what we are seeing is video games are a big business and celebrities want to be associated," he said.

Share:
More In Technology
Two Studies Show Dramatic Increase in Teen Vaping, and Its Related Health Risks
A study released on Monday found a dramatic increase in vaping among teenagers ー after a second study found that the increasingly popular habit comes with not-insignificant health risks. "Vaping appears to be less harmful than smoking, but then again smoking kills half of the people who do it long-term. So, again, it's a low bar to be safer than smoking," Rachel Becker, a reporter with the Verge, told Cheddar on Monday.
Bayer Launches Amazon Alexa Skill to Turn Students into Scientists
STEM education in the U.S. is falling behind and 2.4 million STEM-related jobs are expected to go unfilled this year. Ray Kerins, SVP, Corporate Affairs at Bayer, and Jackie Joyner-Kersee, Olympic gold medalist, joined Cheddar to discuss the launch of Bayer's new Amazon Alexa skill integration.
Cargo Expands Commerce in Ride-Hails Through Venmo Partnership for Payments
Cargo is essentially an in-car vending machine ー a box containing snacks and personal items for purchase installed on the center console of some Uber and Lyft vehicles. According to CEO Jeff Cripe, since so many riders were dividing their Uber and Lyft fares with Venmo, it made sense to make Venmo the payment option for their in-car purchases. Now, Venmo-happy millennials can purchase Cargo items through the app during their rides.
Tesla Is Poised to be a 'Technology Titan': Wedbush's Dan Ives
In five to seven years, Tesla will be valued as a diversified "technology titan" rather than just as an automaker, Wedbush's Dan Ives told Cheddar on Monday. Wedbush rated Tesla "outperform" and raised its 12-month price target on the company to $440 last week. Tesla shares jumped Thursday following the report.
Trump Inauguration Controversy, Bomb Threats, and More
Federal prosecutors are investigating whether foreigners illegally funneled money to President Trump's inaugural committee to buy influence over American policy. Bomb threats emailed to multiple locations across the country deemed non-credible by the FBI. For the first time ever, the number of streaming shows has surpassed the number of basic cable and broadcast shows. From now until December 31st, users of the dating app Hinge can get a buy-one, get-one free meal at Chipotle to enjoy with their date.
Cheddar Crystal Ball: Where Artificial Intelligence Is Heading in 2019
If you thought artificial intelligence took major strides in 2018, buckle up; 2019 may well be an even bigger year for the industry. What are insiders watching ー and what will make the biggest entrance in 2019? Cheddar's Crystal Ball has generated a prediction: Open source A.I., which allows information to be shared freely across many platforms.
Load More