Zenni Optical Partnering With 'Iconic' Chicago Bulls
*By Michael Teich*
The legendary Michael Jordan and his six NBA championship rings turned the Chicago Bulls into an iconic brand in the 1990s, but dynamic content paired with exciting new talent will power the brand in a post-Jordan era, said the team's VP of business strategy and analytics Matt Kobe.
"Jordan and the 90s Bulls did a lot for our brand globally," Kobe said Friday in an interview on Cheddar. But "two years ago we won social media team of the year with the SportsBusiness Journal Awards. We won that not because of our content from the court, it was the content with our sponsors."
Warby Parker rival Zenni Optical is betting that an affiliation with the Chicago Bulls brand will help the eyewear company achieve international growth.
While Chicago is a vital demographic for Zenni, the opportunity transcends state lines, Kobe said.
"Chicago is obviously the #3 media market in the country, we have over 1 million customers in that market already," Kobe said. "But the Bulls brand is iconic and global. And it's an opportunity to introduce the Zenni offering not only domestically, but internationally."
The Chicago Bulls are the 26th NBA team to ink a deal with a sponsor for jersey patch space. The league is in its second season of a three-year jersey patch pilot program. The only remaining teams without a deal are the Indiana Pacers, the Oklahoma City Thunder, and the Washington Wizards.
Kobe declined to comment on the financial terms of the deal.
With a $2.6 billion valuation, according to Forbes, the Chicago Bulls are the fourth most valuable franchise in the NBA. The team trails only the New York Knicks, the Los Angeles Lakers, and the Golden State Warriors.
For full interview [click here](https://cheddar.com/videos/chicago-bulls-ink-jersey-patch-deal-with-zenni-optical).
Professional golfer Phil Mickelson issued an apology this week after facing backlash over comments he made in support of a golf tour backed by Saudi Arabia. The proposed golf league is called the Super Golf League and is funded by the Public Investment Fund, the financial arm of the Saudi government. Mickelson faced criticism after seeming to imply that he was willing to overlook the Middle Eastern country's human rights record in order to create a league that would rival the PGA Tour. David Salituro, PGA sportswriter for fansided.com, joins Cheddar News' Closing Bell to discuss.
Every few years, the Olympics roll around to prove that, yes, the world’s best athletes can jump farther, swim faster, and generally crush records that would’ve been impossible just a few decades ago. Take ski jumping - the world record has increased by well over 200 meters in fewer than 100 years. Responsible for this is a lot of intentional engineering of equipment and hills, but perhaps the biggest change is thanks to one act of human daring. Watch to find out how!
Add FIFA to the list of organizations announcing a break with Russia. The world soccer authority has suspended the nation from competing in the 2022 World Cup tournament, while the NHL also announced suspending business relations with Russia. Executive editor and senior writer at Sports Illustrated, Jon Wertheim, joined Cheddar News to discuss the rebukes. "I think a big element of this is, this is a way to really hit at Putin because we know how much this appearance of strength and the victory… often portrayed through sports, how much that means to him," he said. "This will bother him in a way that it might not bother other world leaders."
The Winter Olympics is slowly winding down with a lot of competition left. Boston Globe Reporter Nicole Yang, joined Cheddar to discuss more on what we can expect to see and some of the hiccups surrounding the games this year.
Rohit Ponnaiya, betting analysts for Covers.com, discusses the impact Juwan Howard's suspension will have on Michigan and dishes out his picks for Thursday's top college hoops contests.
Ryan Cochran-Siegl earned his silver medal 50 years after his mother won gold in the 1972 Olympic games. Coming in a close second in the men's Super-G, he was the first American skier to snag a medal at the Beijing games this year. J.D. Durkin sat down with Ryan to discuss the highlights from the games, his road to the Olympics, and how he's gearing up for his next shot at gold.
Ben Wittenstein, podcast host for Stadium, joins Cheddar Bets to break down his favorite win total bets for the last quarter of the NBA season. Ben also plays a round of Pick 6.
Sponsored by BetMGM
