Zach Overton on Samsung's Brick and Mortar Experience

For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture. Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.” The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.

More In Business

No. 1 Draft Pick Caitlin Clark Struggles At Her WNBA Debut…but Still Scores 20 Points

Disney+ streamed Caitlin Clark's WNBA debut with the Indiana Fever. This could be a turning point for the league, especially with younger fans.

Golden State Valkyries Bring Warrior Women To WNBA

Amanda Chin, SVP of Marketing for the Golden State Warriors, stops by Cheddar to debut Valkyries name and logo and talks why women sports is good for business.

Here’s Why Robinhood Received a Notice From the SEC

The culprit, according to the notice, was a violation of its registration as a broker of securities by Robinhood as well as a transfer agent.

Germans With the Strongest Fingers Compete in ‘Wrestling’ Competition

1, 2, 3, 4, I declare a thumb war!

Don’t Overanalyze AMC and Gamestop Popping: ‘It’s Just a Game’

The return of ‘meme stocks’ don’t mean it’s time to panic about the stock market. If you want something to worry about… look no further than inflation.

CNN Once Called this Startup More Selective Than Harvard. They’re Leading the Tech Hiring Revolution

Andela is revolutionizing global work for a sustainable future. Their impact includes diverse skills, income growth, & successful hiring in untapped locations.

From Campus to Craft: Trade Schools Surge as Students Choose Skills Over Degrees

Trade schools rise as students opt for hands-on skills over degrees. Universal Technical Institute adapts, leading in practical education trends

Your Tax Refund Could Be Bigger This Year. Here’s What To Do With It

The average taxpayer is getting a $2,852 refund, a whopping $75 more than last year.

Roaring Kitty Returns: A GameStop Resurgence?

Is the memestock craze back? Judging from GameStop’s (NYSE: GME) share price it certainly seems so.

2021 Flashback? What Gamestop Popping Again Means for the Economy

With Gamestop and other meme stocks back on the rise, it brings to mind some similarities between 2021 and 2024 economically… and that’s not necessarily good.

Load More