For electronics giant Samsung, the retail experience has to be “so much more than just shopping,” says Zach Overton, VP of consumer experience for Samsung. That’s why Samsung is rolling out a multipurpose digital hub to test out products that amplify everyday experiences. Zach Overton sat down with Alyssa Julya Smith at the eTail conference in Palm Springs, California to discuss the company's new venture.
Overton explains that it's really "about how you make the brick-and-mortar space the most profound expression of your brand.”
The two-year-old Samsung 837 venue, located in Manhattan’s Meatpacking District, features events like movie screenings and live performances. It allows customers to become immersed in Samsung technologies through virtual reality and interactive art installations.
U.S. inflation ticked down again last month, with cheaper gas helping further lighten the weight of price increases in the United States.
KinectAir is allowing customers to book short-duration flights on a private aircraft at a moderate price.
Taco Bell brought back the beloved double-decker taco just in time for the holidays.
Google has lost a federal antitrust case against its Android App Store.
Ford is going to cut planned production of its F-150 Lightning electric pickup truck nearly in half next year.
Attorneys for Gov. Ron DeSantis are asking a federal judge on Tuesday to dismiss a free speech lawsuit filed by Disney after the Florida governor took over Walt Disney World's governing district in retaliation for the company opposing a state law that banned classroom lessons on sexual orientation and gender identity in early grades.
Stocks were generally flat after the latest inflation reading showed consumer prices rose in line with estimates.
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