YouTube's Artificial Intelligence Keeps You Glued to The Screen
YouTube’s secret to keep viewers watching content is artificial intelligence.
Neal Mohan, Chief Product Officer of YouTube, told Cheddar that when the platform first launched, people used it as a search engine, but now A.I. drives 70 percent of its viewed content.
“All of those videos that we recommend for you to watch and continue to watch come from machine learning,” he told Cheddar. The suggestions come from, he says, “what we learn about, what we think is going to be interesting, what we think is going to be engaging to you.”
But whether those algorithms will be able to filter out questionable content remains to be seen. The streaming service, owned by Google parent Alphabet, has come under fire recently for some of the content on its site.
YouTube this week demoted influencer Logan Paul from its “Preferred” program after he posted a video of what appeared to be a suicide victim in Japan.
“We take maintaining safety and the quality of [our] ecosystem extremely seriously,” Mohan said, shortly before the news broke. “We have community guidelines in terms of service, and we expect all of our content creators, users, et cetera, to adhere to those guidelines. And I think that’s important to maintain and continue to grow the vibrancy of this ecosystem.”
For ful interview [click here](https://cheddar.com/videos/youtube-ventures-into-the-golden-age-of-tv).
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
