If you can believe it, people watch over a billion hours of video on YouTube per day. YouTube's Chief Product Officer Neal Mohan joins Alyssa Julya Smith at CES to discuss the future of TV and how YouTube uses artificial intelligence to cater to its users.
YouTube TV launched just a few months ago and Mohan explains how he plans to redefine the medium. He expects YouTube to explore live commercials and different branded marketing strategies.
Plus, Mohan explains that 70% of YouTube views are driven by automated recommendations. In 2018, the company plans to hone in on the machine learning aspect of the platform to keep users engaged in the content for longer.
This segment was filmed before YouTube announced it was parting ways with video personality Logan Paul, but Mohan talks about how YouTube handles inappropriate content. He talks about the guidelines YouTube expects all its users to follow.
One month after its launch, new streaming venture CNN+ announced it was shutting down. Seth Schachner, the managing director of StratAmericas and digital business executive, joined Cheddar News to talk about the high-profile media flop. "That's a really, really different beast than what HBO Max is, which is video streaming, entertainment features," he said. “It's a tough sell when you really look at these things in the cold light of day as to whether or not they actually fit together."
Meta wants creators to make money from the metaverse, but it's going to take a large chunk of the cut. The tech giant is planning to keep nearly 50% of all digital asset sales within Horizon Worlds, the virtual reality platform that's considered an integral part of the company's unfolding metaverse. Rolf Illenberger, Co-founder and Managing Director of VRdirect, joined Cheddar to discuss why Meta is taking heat for this move, and what it could be doing as an alternative to help support creators, small businesses, and consumers.
Catching you up on what you need to know on April 18, 2022, with Russian missile attacks on the Ukrainian city of Lviv killing seven, mass shootings in South Carolina and Pittsburgh, Lucky Charms cereal under official investigation by the FDA, and more.
