If you can believe it, people watch over a billion hours of video on YouTube per day. YouTube's Chief Product Officer Neal Mohan joins Alyssa Julya Smith at CES to discuss the future of TV and how YouTube uses artificial intelligence to cater to its users.
YouTube TV launched just a few months ago and Mohan explains how he plans to redefine the medium. He expects YouTube to explore live commercials and different branded marketing strategies.
Plus, Mohan explains that 70% of YouTube views are driven by automated recommendations. In 2018, the company plans to hone in on the machine learning aspect of the platform to keep users engaged in the content for longer.
This segment was filmed before YouTube announced it was parting ways with video personality Logan Paul, but Mohan talks about how YouTube handles inappropriate content. He talks about the guidelines YouTube expects all its users to follow.
Long before beleaguered billionaire Elon Musk purchased Twitter in October, he had set his sights on Tesla, the electric automaker where he serves as CEO and from which he derives most of his wealth and fame.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
