YouTube Launches Premium Music Service, Challenging Spotify and Apple
*By Alisha Haridasani*
After a series of stops and starts, YouTube will launch a music streaming service later this month to compete directly with Spotify and Apple Music.
The ad-supported YouTube Music will be available to users for free, and an ad-free version, YouTube Music Premium, will cost about $10 a month. There will be a mobile app and a desktop player designed to stream pre-programmed playlists, personalized music suggestions, live performances, and music videos, according to a [statement](https://youtube.googleblog.com/2018/05/youtube-music-new-music-streaming.html) from YouTube.
To consolidate its various video and music products, Google will include access to YouTube Music Premium for Google Play Music subscribers at no additional cost.
In addition to the standalone music product, YouTube is re-branding its music and video YouTube Red service as YouTube Premium. The ad-free subscription service will go from $10 to $12 a month, but it includes the new ad-free premium music service.
YouTubes official entry into the premium music streaming business has been a long time coming: More than 1 billion users a month already use YouTube to “discover new music.” A [study](http://www.ifpi.org/downloads/Music-Consumer-Insight-Report-2017.pdf) published in 2017 estimates that YouTube accounts for 46 percent of time spent online listening to on-demand music.
The leading premium music streaming service, Spotify, has 75 million paid subscribers and is expected to hit 96 million by the end of the year. Rival Apple Music [reportedly](https://www.hollywoodreporter.com/news/apple-music-hits-50-million-subscribers-1112018) has 50 million paid and free users.
Amid an ongoing labor shortage, more companies are turning to automation for processes like shipping and delivery in order to relieve supply chain pressures. But what does this mean for the wider labor market - will those jobs return? How will workers fare once supply chain issues ease? Sam Lurye, CEO and Founder of automation startup Kargo, joins Cheddar News' Closing Bell to discuss the pros and cons of automation, how workers can adapt alongside new technology, and how the pandemic led to the perfect storm for the rise of automation.
Ben McMillan, CIO at IDX Digital Assets, joins Cheddar News' Closing Bell, where he explains how the recent surge by Ethereum and Bitcoin can be connected to a play against inflation.
AI chipmaker Hailo raised $136 million in its latest funds round, representing one of the largest investments ever in the AI chip space. It comes amid the ongoing global chip shortage, and a surge in demand for the company's technology, which is used to power smart cities, cars and homes, and the next generation of retail. Hailo co-founder and CEO Orr Danon joined Cheddar News' Closing Bell to discuss.
The two biggest names in the ride-sharing industry reported earnings this week. Uber and Lyft both beat Wall Street expectations on their top and bottom lines, as the companies and the ride-sharing industry have recently faced several challenges like the pandemic, the supply chain crisis, and driver shortages. Johnson Research Group CEO Chris Johnson joined Cheddar News' Closing Bell to discuss.
Gaming technology studio Mythical Games recently raised $150 million in a round led by Andreesen Horowitz, bringing Mythical's valuation to above unicorn status at $1.2 billion. Mythical Games' mission is to create a new generation of gaming with play-to-earn games that allow players to play to win actual cryptocurrency. Now the company is taking it to another level with NFT technology, allowing players to play with characters they can truly own. Mythical Games CEO John Linden joined Cheddar News' Closing Bell to discuss.
Tesla CEO Elon Musk posed a question to his Twitter followers over the weekend: 'Should I sell 10% of my Tesla shares in order to pay off a looming $15 billion tax bill?' Shares plummeted after he posed the question, and just over half of 3.5 million Twitter voters said Musk should sell a fraction of his shares. Dan Ives, Managing Director of Equity Research at Wedbush Securities, joins Cheddar News' Closing Bell to discuss whether or not Musk's Twitter poll was significant amid his looming tax bill, and how investors are feeling after yet another controversial tweet from the Tesla chief.
