YouTube Launches Premium Music Service, Challenging Spotify and Apple
*By Alisha Haridasani*
After a series of stops and starts, YouTube will launch a music streaming service later this month to compete directly with Spotify and Apple Music.
The ad-supported YouTube Music will be available to users for free, and an ad-free version, YouTube Music Premium, will cost about $10 a month. There will be a mobile app and a desktop player designed to stream pre-programmed playlists, personalized music suggestions, live performances, and music videos, according to a [statement](https://youtube.googleblog.com/2018/05/youtube-music-new-music-streaming.html) from YouTube.
To consolidate its various video and music products, Google will include access to YouTube Music Premium for Google Play Music subscribers at no additional cost.
In addition to the standalone music product, YouTube is re-branding its music and video YouTube Red service as YouTube Premium. The ad-free subscription service will go from $10 to $12 a month, but it includes the new ad-free premium music service.
YouTubes official entry into the premium music streaming business has been a long time coming: More than 1 billion users a month already use YouTube to “discover new music.” A [study](http://www.ifpi.org/downloads/Music-Consumer-Insight-Report-2017.pdf) published in 2017 estimates that YouTube accounts for 46 percent of time spent online listening to on-demand music.
The leading premium music streaming service, Spotify, has 75 million paid subscribers and is expected to hit 96 million by the end of the year. Rival Apple Music [reportedly](https://www.hollywoodreporter.com/news/apple-music-hits-50-million-subscribers-1112018) has 50 million paid and free users.
Cognitive healthcare platform BrainCheck recently raised $10 million in a Series B round. The platform offers neurologists a new way to detect and care for brain disorders like Alzeheimer's, and brain injuries like concussions. BrainCheck CEO Yael Katz joined Cheddar News' Closing Bell to discuss.
Jean-Denis Mariani, the chief digital officer at COTY, the parent company for major brands like Bottega Veneta, Burberry, and Kylie Skin, joined Cheddar to talk about the impact of the pandemic on the beauty industry and the rapid shift to e-commerce sales. "There is no digital strategy anymore, only strategy in a digital world," he said. Mariani also talked about personalized makeup selection for consumers as the beauty sector begins to incorporate technology like artificial intelligence.
Amid an ongoing global semiconductor chip shortage, American automaker Ford has decided to open up supply chains of its own. Karl Brauer, an executive analyst at iSeeCars.com, joined Cheddar to discuss Ford's new partnership with multinational semiconductor maker GlobalFoundries to build those chips domestically. Brauer praised Ford for the move both for ongoing supply woes and the future of automobile manufacturing. "It's not just the supply chain," he said. "It's not just about getting chips, but maybe getting chips that are more customized and specific to your needs."
Gerald Johnson, Executive VP, Global Manufacturing and Sustainability at General Motors, joins Cheddar News to break down what Factory ZERO signifies for GM's all-electric future and why the auto manufacturer will be a leader in the growing EV industry.
Airlines are gearing up for a busy winter season as they continue to rebound from the pandemic. But jet fuel prices combined with the ongoing labor shortage could put a damper on those holiday gains. Christian Vernet, president of La Compagnie, the only all business class airline in the world, joined Cheddar for an update on the state of the airline industry and how it's dealing with the surge in demand after the U.S. reopened its border to international visitors.
Cadillac is launching its first ever all-electric vehicle. The 2023 Lyriq boasts an estimated 300 mile range, $60,000 dollar starting price, a 33-inch advanced LED display, among many other features. The rollout comes as Cadillac has posted record third quarter global sales and plans to become all-electric by 2030. Rory Harvey, vice president of Cadillac, joined Cheddar to discuss what drivers can expect from the Lyriq, and how the brand has been able to deal with the ongoing chip shortage.
Spotify has officially made its lyrics feature available to users globally after piloting the program in various countries. Now, users can read the lyrics while listening to their favorite songs on th app.
Linda Pouliot, Co-Founder and CEO of Dishcraft, joins 'Cheddar Innovates' to discuss how its robotics is transforming the role of a dishwasher in restaurant kitchens.
Wyatt Ewing, Founder and CEO of Ice Barrel, joins 'Cheddar Innovates' to discuss the physical and mental health benefits to cold therapy training, and the innovation behind the Ice Barrel model.
