YouTube Launches Premium Music Service, Challenging Spotify and Apple
*By Alisha Haridasani*
After a series of stops and starts, YouTube will launch a music streaming service later this month to compete directly with Spotify and Apple Music.
The ad-supported YouTube Music will be available to users for free, and an ad-free version, YouTube Music Premium, will cost about $10 a month. There will be a mobile app and a desktop player designed to stream pre-programmed playlists, personalized music suggestions, live performances, and music videos, according to a [statement](https://youtube.googleblog.com/2018/05/youtube-music-new-music-streaming.html) from YouTube.
To consolidate its various video and music products, Google will include access to YouTube Music Premium for Google Play Music subscribers at no additional cost.
In addition to the standalone music product, YouTube is re-branding its music and video YouTube Red service as YouTube Premium. The ad-free subscription service will go from $10 to $12 a month, but it includes the new ad-free premium music service.
YouTubes official entry into the premium music streaming business has been a long time coming: More than 1 billion users a month already use YouTube to “discover new music.” A [study](http://www.ifpi.org/downloads/Music-Consumer-Insight-Report-2017.pdf) published in 2017 estimates that YouTube accounts for 46 percent of time spent online listening to on-demand music.
The leading premium music streaming service, Spotify, has 75 million paid subscribers and is expected to hit 96 million by the end of the year. Rival Apple Music [reportedly](https://www.hollywoodreporter.com/news/apple-music-hits-50-million-subscribers-1112018) has 50 million paid and free users.
A mental health crisis among young people is looming, and a large part of it is online. Cheddar News speaks with digital policy expert Karen Kornbluh on the issue.
Adam Mosseri, head of Instagram, faced withering questions on Capitol Hill about the reports the social media app was aware of the severe mental health impacts it was having on teenage girls. Karen Kornbluh, the director of digital innovation and democracy for the German Marshall Fund, joined Cheddar to discuss the rare show of bipartisan outrage on display at the Senate hearing. "The senators came really loaded for bear on both sides of the aisle," she said. Kornbluh explained how senators like Richard Blumenthal (D-Conn.) set up fake Instagram accounts with teen girl profiles in order to research the effects firsthand.
Roshan Jhunja, head of retail at Square, joined Cheddar to talk about the financial services company's second annual Future of Retail report. Square expects the massive shift to e-commerce to continue into 2022 as more consumers get used to the online shopping experience. For Square, soon-to-be renamed Block, which began predominantly as a digital payment platform, Jhunja said the company is also helping sellers with automation amid ongoing labor shortages.
Facebook is undergoing more than a name change. The company, now known as Meta, has also seen an exodus of executives this year. While the timing of some of these resignations came before whistleblower allegations, it's undeniable the tech giant is undergoing big changes. Doug Astrop, Managing Partner at Exponential Investment Partners, joins Cheddar News' Closing Bell to discuss Facebook's current state, possible regulatory scrutiny, the impact of Instagram chief Adam Mosseri's Congressional testimony, and more.
Fast AF, a premiere quick commerce retailer for products and brands just announced the close of its Series A investment round. That round puts the value of the company at $200 million. The company gets items to customers ranging from masks to sneakers and is now launching its own in-house delivery service. Lee Hnetinka, founder and CEO of FastAF joins Cheddar News to discuss the announcement.
Carolina Navas, Snap's head of AR product strategy and product marketing, joins Cheddar News to discuss how Snapchat's augmented reality is changing the shopping game this holiday season.
Instagram Chief Executive Adam Mosseri is set to testify before Congress for the first time. Mosseri’s appearance follows reports that showed Facebook and Instagram are aware of the harms their apps and services cause, including to teen mental health. Nicole Gill, co-founder and executive director of Accountable Tech joins Cheddar News to preview the hearing.
Steve Case, Revolution Ventures CEO, joined Cheddar to discuss progress venture capitalists have made over 2021 and where investors are looking beyond Silicon Valley. Other locations VC firms are exploring include Los Angeles, Philadelphia, and Chicago among others. "Historically there's been a brain drain in a lot of these cities, people leaving for opportunity elsewhere. Now, people are staying," he said of the emerging tech hubs. "There tends to be a collaborative effort in the community to really support startups to recognize the future of the community."
