*By Alisha Haridasani* After a series of stops and starts, YouTube will launch a music streaming service later this month to compete directly with Spotify and Apple Music. The ad-supported YouTube Music will be available to users for free, and an ad-free version, YouTube Music Premium, will cost about $10 a month. There will be a mobile app and a desktop player designed to stream pre-programmed playlists, personalized music suggestions, live performances, and music videos, according to a [statement](https://youtube.googleblog.com/2018/05/youtube-music-new-music-streaming.html) from YouTube. To consolidate its various video and music products, Google will include access to YouTube Music Premium for Google Play Music subscribers at no additional cost. In addition to the standalone music product, YouTube is re-branding its music and video YouTube Red service as YouTube Premium. The ad-free subscription service will go from $10 to $12 a month, but it includes the new ad-free premium music service. YouTubes official entry into the premium music streaming business has been a long time coming: More than 1 billion users a month already use YouTube to “discover new music.” A [study](http://www.ifpi.org/downloads/Music-Consumer-Insight-Report-2017.pdf) published in 2017 estimates that YouTube accounts for 46 percent of time spent online listening to on-demand music. The leading premium music streaming service, Spotify, has 75 million paid subscribers and is expected to hit 96 million by the end of the year. Rival Apple Music [reportedly](https://www.hollywoodreporter.com/news/apple-music-hits-50-million-subscribers-1112018) has 50 million paid and free users.

Share:
More In Technology
This Year In Trivia
Hena Doba and Azia Celestino recap some of the biggest stories of the year, and learn a thing or two while they're at it. It's This Year in Trivia!
Heliogen Goes Public to Scale Up the Renewable Energy Revolution
Renewable energy company Heliogen has gone public via a SPAC merger with blank check company Athena Technology Acquisition Corp. on the NYSE. Joining Cheddar, founder and CEO Bill Gross went into why he felt the end of 2021 was the best time to get into the public markets. "If you think of the Industrial Revolution and the digital revolution, this renewable revolution is probably going to be as big or larger than that," he said. "So we're going to use this capital to scale our business, to meet more customer demand, to do more projects in parallel, and to scale our research and development to continue to drive down the price to be competitive with fossil fuels."
Crypto Investor on Purchasing His $2 Million Bugatti in Dubai With Ether
Carl "The Moon" Runefelt, a Bitcoin investment expert, recently made a hefty purchase of a $2 million Bugatti sports car at a Dubai dealership. The Swedish crypto evangelist joined Cheddar to talk about how he made the big acquisition of a luxury item he had long had his eye on and why he chose the dealership, The Car Vault, to make the unprecedented transaction. "They accepted crypto directly, and that was important to me," he said. "I am not going to go to any car dealership that don't accept crypto, and that's kind of a principle I have today."
A Year of Highs and Lows for Crypto in 2021
2021 proved that crypto currency is here to stay. This year saw more and more adoptions of crypto, from top athletes looking to be paid in bitcoin, to Elon Musk even experimenting with bitcoin and dogecoin payments for a bit over at Tesla. And it wasn't all bitcoin either - other cryptos like Cardano and Solana saw some action in 2021 as well. Patrick McConlogue, CEO of Overline and former Citadel Investment Group Engineer explains why 2021 was such a good year for crypto, and what to expect in 2022.
2022 Promises a Mixed Bag of Market Predictions
2021 saw markets continue to be impacted by the onslaught of the coronavirus pandemic -most recently in the form of the Omicron variant- in addition to the global supply chain shortage, and increased inflation. But it wasn't all bad news, as crypto soared throughout the year, and meme stocks continued to have a moment. With the year coming to a close, investors are keeping an eye out to see if they should expect more of the same in the new year. Chris Vecchio, Senior Analyst, at DailyFX tells us what market trends to be on the watch for in 2022.
Under Threaten of Competition, Tesla Held Its Own in 2021
2021 proved to be yet another formidable year for Tesla. In a year that saw electric vehicles carve out their own space in the transportation world, the company made further strides, keeping its spot on top even as new companies threatened competition. Tesla was able to hit the trillion dollar valuation mark, increase vehicle deliveries even as the world grappled with supply chain and delivery issues and sign a major deal with Hertz this year. And of course, you can't talk about Tesla without talking about Elon Musk, CEO and founder of the company, richest man in the world and Time Magazine Person of the Year, who saw plenty of successes in 2021 as well. Al Root, Senior Writer at Barron’s, explains just how good a year it was for Tesla.
Load More