Your Super just launched in the United States after years of success in Europe. Alyssa Julya Smith sits down with co-founders Michael Kuech and Kristel de Groot to learn all about the inspiration behind their superfood business.
The co-founders explain that the idea was launched after Kuech was diagnosed with cancer at age 24. After this nerve-wracking diagnosis, Michael and his co-founder, Kristel de Groot, realized how powerful it is to fuel your body with a healthy, whole food diet.
Alongside orthomolecular nutritionists, the duo started Your Super and developed seven easy-to-use superfood mixes comprised of 100% organic, nutrient-dense whole foods. The explained that the mixes consist of easy powders that you can add to lots of different foods, making it easy for everyone to get the rich vitamins, nutrients and minerals they need each day.
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