You Can Buy Hugh Hefner's Stuff at Auction ー and Some of It's Cheap
*By Carlo Versano*
If you've ever wanted to sleep in Hugh Hefner's silk pajamas, you're about to get your chance.
Various pairs of those pjs in a rainbow of colors ー "straight from his closet at the Playboy Mansion" ー are among the items going on the auction block in Los Angeles Friday and Saturday. Julien's Auctions, known for its sales of ephemera from high-profile stars like Michael Jackson and Frank Sinatra, is inviting the public to bid on any of the available [836 items](https://www.juliensauctions.com/exhibition-press-release?id=202) .
Martin Nolan, the executive director of Julein's Auctions, gave Cheddar an up-close look at a few of his favorite pieces. And some are priced to sell.
Bidding for Hef's famous sailor hat will start around $100, while the first key to the first Playboy Club is expected to go in the $200 to $400 range. Nolan called the items for auction "great conversation pieces" but also "tangible assets."
"Over time, it's likely they will appreciate in value," Nolan said.
Indeed, some already have. When Hefner was starting Playboy Enterprises, he famously paid $500 for previously unreleased nude photos of Marilyn Monroe, which he then used as the centerpiece of the inaugural Playboy issue in 1953. Hefner's personal copy of that issue, which originally sold on newsstands for 50 cents, is expected to fetch up to $5,000. Monroe, whose image Hefner appropriated to start his lucrative business empire, once [said](https://books.google.com/books?id=i1DVLf3y36kC&lpg=PA84&dq=%22I%20never%20even%20received%20a%20thank-you%20from%20all%20those%20who%20made%20millions%20off%20a%20nude%20Marilyn%20photograph.%20I%20even%20had%20to%20buy%20a%20copy%20of%20the%20magazine%20to%20see%20myself%20in%20it%22&pg=PA84#v=onepage&q=thank-you&f=false) she never got a thank you from Hef, and that she paid for her own copy of the issue to see her photos. Hefner, who died in 2017, bought the crypt next to Monroe's and is now interred there.
The proceeds from the auction will benefit the Hugh Hefner Foundation, his personal philanthropy that promotes issues of civil liberties and First Amendment rights.
Rapper and singer T-Pain is teaming up with Google this holiday season to encourage shoppers to support Black-owned businesses on Black Friday. Stephanie Horton, the director of marketing for Google Shopping, joined Cheddar to provide some details about T-Pain's new song, featuring Normani, in a new shoppable interactive film for the promotion. She also explained how Google worked with local artists in various states to create shoppable murals, where products seen in the artwork are discoverable online by simply pointing your camera at it.
Jill and Carlo cover the developing story out of suburban Milwaukee, where a speeding SUV careened through a Christmas parade. Looters get more brazen in San Francisco, the missing Chinese tennis star resurfaces, and more.
Alternative asset, sports cards-focused platform Alt recently raised $75 million in a Series B round. Alt's platform lets users research, trade, and securely store sports cards and other high-value assets. Right now, the company has more than $70 million worth of cards in its vault. The company is also hoping to get into other assets, including NFTs. Alt CEO Leore Avidar joins Cheddar News' Closing Bell to discuss.
Michael Tubbs, former Mayor of Stockton, California and author of 'The Deeper the Roots,' joined Cheddar Movers to talk all about his new memoir, and his ongoing fight to make meaningful change in his community.
Streaming platform Roku announced plans to develop more than 50 original shows in a bid to become a destination for free content amid growing competition in the space. Shelly Kramer, co-founder and lead analyst at Futurum Research, spoke to Cheddar about the new offering "The transition here from hardware to adding a software component by way of original content, I think is smart," she said. "And it's all about the Benjamins." Kramer also noted that she doesn't necessarily think Roku is entering the content game too late.
Ameeth Sankaran, CEO of the emmy-winning media company Religion of Sports, joined Cheddar to talk about the "Man in the Arena: Tom Brady" docuseries that premiered on ESPN+ earlier this week. Sankaran noted Brady and former NFL star Michael Strahan as co-founders and discussed the origin of the company and its goal to tell stories about sports figures beyond their roles on the court or field.
The behind-the-scenes story of HBO's history is chronicled in the new book 'Tinderbox: HBO's Ruthless Pursuit of New Frontiers.' The book tells the true story of how HBO came to dominate the television industry as we know it. The man behind the book has interviewed over 700 key sources to uncover a bottomless trove of secrets, surprises, and never before heard stories. James Andrew Miller joins Cheddar News to share more.
In an all-new podcast, one sports journalist takes listeners through never-before-heard tapes of a teenage Kobe Bryant as he explores his thoughts, his dreams, his goals at the start of his path to becoming an NBA icon. Journalist at the Philadelphia Inquirer and host of the podcast, "I Am Kobe" from Diversion Podcasts Mike Sielski, joined Cheddar to discuss more.
As the world of trading in cryptocurrency gets more popular experts say competition in the space could get bigger within the next year. CEO of Onramp Invest Tyrone Ross, joined Cheddar to discuss more.
As the upcoming Thanksgiving holiday approaches, several airports around the country can expect to see an increased amount of travel. As a result, experts say there could be some expected chaos as travelers try to get to their destination. Host of the Travel Genius podcast Mark Ellwood, joined Cheddar to discuss more.
