You Can Buy Hugh Hefner's Stuff at Auction ー and Some of It's Cheap
*By Carlo Versano*
If you've ever wanted to sleep in Hugh Hefner's silk pajamas, you're about to get your chance.
Various pairs of those pjs in a rainbow of colors ー "straight from his closet at the Playboy Mansion" ー are among the items going on the auction block in Los Angeles Friday and Saturday. Julien's Auctions, known for its sales of ephemera from high-profile stars like Michael Jackson and Frank Sinatra, is inviting the public to bid on any of the available [836 items](https://www.juliensauctions.com/exhibition-press-release?id=202) .
Martin Nolan, the executive director of Julein's Auctions, gave Cheddar an up-close look at a few of his favorite pieces. And some are priced to sell.
Bidding for Hef's famous sailor hat will start around $100, while the first key to the first Playboy Club is expected to go in the $200 to $400 range. Nolan called the items for auction "great conversation pieces" but also "tangible assets."
"Over time, it's likely they will appreciate in value," Nolan said.
Indeed, some already have. When Hefner was starting Playboy Enterprises, he famously paid $500 for previously unreleased nude photos of Marilyn Monroe, which he then used as the centerpiece of the inaugural Playboy issue in 1953. Hefner's personal copy of that issue, which originally sold on newsstands for 50 cents, is expected to fetch up to $5,000. Monroe, whose image Hefner appropriated to start his lucrative business empire, once [said](https://books.google.com/books?id=i1DVLf3y36kC&lpg=PA84&dq=%22I%20never%20even%20received%20a%20thank-you%20from%20all%20those%20who%20made%20millions%20off%20a%20nude%20Marilyn%20photograph.%20I%20even%20had%20to%20buy%20a%20copy%20of%20the%20magazine%20to%20see%20myself%20in%20it%22&pg=PA84#v=onepage&q=thank-you&f=false) she never got a thank you from Hef, and that she paid for her own copy of the issue to see her photos. Hefner, who died in 2017, bought the crypt next to Monroe's and is now interred there.
The proceeds from the auction will benefit the Hugh Hefner Foundation, his personal philanthropy that promotes issues of civil liberties and First Amendment rights.
If you were wondering what the most popular trends on Google were after a rollercoaster 2021, the search giant has released its annual trending list. Sports, politics, and "Squid Game" dominated the U.S. and global trends this year.
Research finds that the market for plant-based foods is worth $7 billion, but a lot of the plant-based and vegan options on our shelves aren't as healthy as they seem. Enter 'Cool Beans.' Tyler Mayoras joins Cheddar Innovates to talk about his whole-food, plant-based burrito brand.
What was everyone talking about his year? In the spirit of the holidays, Cheddar presents the 12 days of the top terms we were saying, screaming, texting, and posting this year. So, we can all remember what there is to celebrate and how far we've all come.
A packed Thursday pod: Carlo and Baker cover the latest developments in the Ghislaine Maxwell, Jussie Smollett and Elizabeth Holmes trials. Plus, Dems are losing the Hispanic vote, Boris Johnson in trouble again, and is it possible that Adele has peaked?
Attack surface management startup CyCognito recently raised $100 million in its latest funding round, valuing the company at $800 million. CyCognito offers cyber security through its attack surface scanner, which uses artificial intelligence to identify weak spots in an organization's network. The new funding comes as companies around the world continue to add new defenses to the growing rise of cyber threats and attacks. CyCognito co-founder and CEO Rob Gurzeev joins Cheddar News' Closing Bell to discuss.
Ye, formerly known as Kanye, is gearing up to headline his first show in more than five years at the 'Free Larry Hoover' benefit concert in Los Angeles alongside Drake. For fans not able to snag tickets or a flight to LA, the concert will stream live, Dec. 9, on Amazon platforms and in select IMAX theaters.
Fast AF, a premiere quick commerce retailer for products and brands just announced the close of its Series A investment round. That round puts the value of the company at $200 million. The company gets items to customers ranging from masks to sneakers and is now launching its own in-house delivery service. Lee Hnetinka, founder and CEO of FastAF joins Cheddar News to discuss the announcement.
Carolina Navas, Snap's head of AR product strategy and product marketing, joins Cheddar News to discuss how Snapchat's augmented reality is changing the shopping game this holiday season.
