You Can Buy Hugh Hefner's Stuff at Auction ー and Some of It's Cheap
*By Carlo Versano*
If you've ever wanted to sleep in Hugh Hefner's silk pajamas, you're about to get your chance.
Various pairs of those pjs in a rainbow of colors ー "straight from his closet at the Playboy Mansion" ー are among the items going on the auction block in Los Angeles Friday and Saturday. Julien's Auctions, known for its sales of ephemera from high-profile stars like Michael Jackson and Frank Sinatra, is inviting the public to bid on any of the available [836 items](https://www.juliensauctions.com/exhibition-press-release?id=202) .
Martin Nolan, the executive director of Julein's Auctions, gave Cheddar an up-close look at a few of his favorite pieces. And some are priced to sell.
Bidding for Hef's famous sailor hat will start around $100, while the first key to the first Playboy Club is expected to go in the $200 to $400 range. Nolan called the items for auction "great conversation pieces" but also "tangible assets."
"Over time, it's likely they will appreciate in value," Nolan said.
Indeed, some already have. When Hefner was starting Playboy Enterprises, he famously paid $500 for previously unreleased nude photos of Marilyn Monroe, which he then used as the centerpiece of the inaugural Playboy issue in 1953. Hefner's personal copy of that issue, which originally sold on newsstands for 50 cents, is expected to fetch up to $5,000. Monroe, whose image Hefner appropriated to start his lucrative business empire, once [said](https://books.google.com/books?id=i1DVLf3y36kC&lpg=PA84&dq=%22I%20never%20even%20received%20a%20thank-you%20from%20all%20those%20who%20made%20millions%20off%20a%20nude%20Marilyn%20photograph.%20I%20even%20had%20to%20buy%20a%20copy%20of%20the%20magazine%20to%20see%20myself%20in%20it%22&pg=PA84#v=onepage&q=thank-you&f=false) she never got a thank you from Hef, and that she paid for her own copy of the issue to see her photos. Hefner, who died in 2017, bought the crypt next to Monroe's and is now interred there.
The proceeds from the auction will benefit the Hugh Hefner Foundation, his personal philanthropy that promotes issues of civil liberties and First Amendment rights.
Digital medical care provider Pear Therapeutics rang the closing bell on the Nasdaq Friday and President and CEO Dr. Corey McCann, joined Cheddar to talk about how the company plans to grow the business of software-based therapeutics and how the first FDA authorized prescription digital therapeutics company will go about treating illnesses like insomnia and addiction. "These really are pieces of software. In many cases, they're apps and in the cases of our addiction products, these are based on something called cognitive behavioral therapy or CBT," he said. "These products change the patient's brain circuitry to help them be abstinent, to help them stay in treatment, and that's exactly what we see in randomized clinical trials and that's what we see in the real world." He also addressed the ongoing mental health crises brought on by the pandemic. **copy updated to remove IPO information as Pear Therapeutics went public in December**
James Tattersall, director of sales and marketing for Lake Nona Wave Hotel, talks about the hotel's initiatives to foster diversity and how these amenities champion inclusivity in the Orlando area.
Ben Armstrong, founder of Bitboy Crypto, joins Cheddar News to discuss Bitcoin's downward trend and what's next for crypto after protests in Kazakhstan cause crypto miners to shut down.
Jake Carbone, senior data analyst at InfluenceMap joins Cheddar News to talk about a new report by The Guardian and InfluenceMap that reveals how companies are creating fossil fuel ads designed to look like Google search results.
Desmond Howard, former NFL wide receiver and Modelo college football playoff ambassador, joins Cheddar News to talk about the Modelo sweepstakes honoring the 30th anniversary of his iconic punt return.
The highly transmissible omicron variant of COVID-19 has forced school districts nationwide to return to virtual instruction, but there remain concerns about the quality of education students are receiving online. Andy Bird, CEO of Pearson, an education publisher and assessment service provider, joined Cheddar's "Opening Bell" to talk about steps educators and parents can take to make the remote learning experience an easier one, noting that one of the biggest advantages teachers can have is flexibility. "You cannot take a rigid timetable that works in the analog world and replicate that in the digital world. You need to have flexibility. Asynchronous learning, I think, is a very important part," he told Cheddar.
On this episode of ChedHER: Chief Product Officer at Mathison breaks down how she's building tech to advance diversity, equity, and inclusion in the workplace; Co-Founder and CEO of Carewell.com explains how her platform is easing the pressures that come with caregiving; Founder and CEO of Mentor Agility discusses what goals business owners should set in the new year.
Bianca Padilla, Co-Founder and CEO of Carewell.com, joins ChedHER to discuss how her platform is easing the pressures that come with caregiving, and how she's breaking barriers for women in venture capital.
Elizabeth Spenko, Chief Product Officer at Mathison, joins ChedHER to discuss how she's building tech to advance diversity, equity, and inclusion in the workplace, and an outlook on DEI in 2022.
Julie Elledge, Founder and CEO of Mentor Agility, joins ChedHER to discuss what goals business owners should set in the new year, and what tools are out there for emerging entrepreneurs.
