You Can Buy Hugh Hefner's Stuff at Auction ー and Some of It's Cheap
*By Carlo Versano*
If you've ever wanted to sleep in Hugh Hefner's silk pajamas, you're about to get your chance.
Various pairs of those pjs in a rainbow of colors ー "straight from his closet at the Playboy Mansion" ー are among the items going on the auction block in Los Angeles Friday and Saturday. Julien's Auctions, known for its sales of ephemera from high-profile stars like Michael Jackson and Frank Sinatra, is inviting the public to bid on any of the available [836 items](https://www.juliensauctions.com/exhibition-press-release?id=202) .
Martin Nolan, the executive director of Julein's Auctions, gave Cheddar an up-close look at a few of his favorite pieces. And some are priced to sell.
Bidding for Hef's famous sailor hat will start around $100, while the first key to the first Playboy Club is expected to go in the $200 to $400 range. Nolan called the items for auction "great conversation pieces" but also "tangible assets."
"Over time, it's likely they will appreciate in value," Nolan said.
Indeed, some already have. When Hefner was starting Playboy Enterprises, he famously paid $500 for previously unreleased nude photos of Marilyn Monroe, which he then used as the centerpiece of the inaugural Playboy issue in 1953. Hefner's personal copy of that issue, which originally sold on newsstands for 50 cents, is expected to fetch up to $5,000. Monroe, whose image Hefner appropriated to start his lucrative business empire, once [said](https://books.google.com/books?id=i1DVLf3y36kC&lpg=PA84&dq=%22I%20never%20even%20received%20a%20thank-you%20from%20all%20those%20who%20made%20millions%20off%20a%20nude%20Marilyn%20photograph.%20I%20even%20had%20to%20buy%20a%20copy%20of%20the%20magazine%20to%20see%20myself%20in%20it%22&pg=PA84#v=onepage&q=thank-you&f=false) she never got a thank you from Hef, and that she paid for her own copy of the issue to see her photos. Hefner, who died in 2017, bought the crypt next to Monroe's and is now interred there.
The proceeds from the auction will benefit the Hugh Hefner Foundation, his personal philanthropy that promotes issues of civil liberties and First Amendment rights.
M&M's is rebranding its iconic chocolate candy characters with new looks and storylines highlighting the "progressive world" we live in today. Jane Hwang, global vice president of M&M's, joined Cheddar to talk about the company's rebrand. "M&M's is on a mission to create a world where everyone feels they belong," she said. The multi-colored, anthropomorphized candies will be getting an updated look and tone, according to Hwang, such as Green receiving a makeover that reflects more female empowerment and confidence.
The Department of Agriculture has officially unveiled its plan to fight catastrophic wildfires that have devastated parts of the West in the last few years. The department, along with the Forest Service will work to significantly increase fuels and forest health treatments to address the escalating crisis of wildfire danger. Executive Editor of Cipher, a publication by Breakthrough Energy, Amy Harder, joined Cheddar to discuss more.
A new report out on Linkedin says that Crypto-related job postings in the US surged to 395% between 2020 and 2021. Job titles which included titles containing "Bitcoin", "Ethereum", "Blockchain", and cryptocurrency, all outpaced jobs in the wider tech industry which saw a 98% increase in listings during the same time period. LinkedIn also notes that the most common crypto job postings were blockchain developers and engineers. CEO of Radkl, Ryan Sheftel, joined Cheddar to discuss more.
A new study has been causing a lot of buzz in the cannabis industry. Researchers from Oregon State University found that compounds in cannabis could prevent infection with COVID-19, but that doesn't mean smoking marijuana prevents people from getting infected. CV Sciences medical advisor Dr. Michael Lewis joined Cheddar News' Closing Bell to discuss.
Software company BigPanda recently raised $190 million in Series D funding, led by Advent International and Insight Partners. The funding round gives the company unicorn status with a $1.2 billion valuation. BigPanda develops A.I. software that detects and analyzes problems in I.T. systems. The company says it aims to be the solution for other companies that do not have enough manpower to manage their data, as more and more industries continue to build a broader digital presence. BigPanda co-founder and CEO Assaf Resnick joined Cheddar News' Closing Bell to discuss.
Amazon Prime announced the name of the highly anticipated Middle-Earth prequel streaming series to be called "The Rings of Power," premiering on September 2. The show takes place thousands of years before the stories set in "The Hobbit" and "The Lord of the Rings."
Sebastien Lagree, creator and founder of Lagree Fitness, joins Cheddar News to talk about the growth of Lagree Fitness and industry trends to watch in 2022.
We've all seen the headlines about a record number of Americans quitting their jobs in what's become known as the Great Resignation. However, new data on why people are leaving the workforce in droves suggests the bigger headline is Americans are simply burned out. Stephanie Aston, CEO of Black Girl Group, joined Cheddar News to break down why so many employees have reached their breaking points and what employers can do about it.
Nikhilesh De, managing editor of global regulation and policy at CoinDesk, joins Cheddar News to discuss Bitcoin's slump and corporations' growing interest in NFTs.
Thrive Market is a health-first membership for conscious living, with a mission to make healthy and sustainable living easy and accessible. Nick Green, CEO and co-founder, chatted with Cheddar's Baker Machado about the company's approach and new ventures in 2022. "I grew up outside of Minneapolis, middle class, middle America, and really saw firsthand how hard my mom had to work to put healthy food on the table, on a budget, without a health food store nearby," he said. "Twenty-some years later we looked around and just thought it was crazy that millions of Americans are still struggling with the same thing, and we decided to change it." Recently the brand released a line of organic frozen products and will be introducing new beauty and home brands.