Emigrant Peak towers over the Paradise Valley in Montana north of Yellowstone National Park, on Nov. 21, 2016. (AP Photo/Matthew Brown, File)
As Yellowstone National Park celebrates its 150th anniversary year, the park's fundraising arm is seeking $1,500 donations in exchange for an annual entry pass that can be used by carloads of the donor's descendants to visit the park in 150 years.
Yellowstone Forever will use the money raised through the sale of “Inheritance Passes” to support park projects like trail improvements, education, native fish conservation and scientific studies.
"It is our way of celebrating 150 years of Yellowstone National Park and to help preserve the park for the next 150 years,” Lisa Diekmann, president and CEO of Yellowstone Forever, told The Billings Gazette.
The concept was created by the Havas Chicago advertising agency.
Rather than looking back to celebrate the park's 150th anniversary, Havas Chicago said they thought it would be the perfect time to look ahead and think about ways to preserve the park for future generations.
The Inheritance Passes will be annual passes valid for entry into Yellowstone in 2172. Donors will also receive a pass to enter Yellowstone that is good for a period of a year after its first use, said Wendie Carr, chief marketing officer for Yellowstone Forever.
On this episode of ChedHER: Author of 'JUMP: Dare to Do What Scares You in Business and Life,' breaks down the different types of career 'jumps' out there, and keys to making a career change a success; Head of Asian and Pacific Islander Affairs at JPMorgan Chase discusses how she's forging a path forward for the API community; CEO and Founder of Diversability explains how she's building up a global movement to rebrand disability through the power of community.
Cheddar sits down with Vivian Young, Head of Asian and Pacific Islander Affairs at JPMorgan Chase, at JPMorgan Chase's Women on the Move Leadership Day to discuss her experience being the first person to hold this type of position at the firm, and how she's forging a path forward for the API community.
Cheddar sits down with Tiffany Yu, CEO and Founder of Diversability, at JPMorgan Chase's Women on the Move Leadership Day to discuss how she's building up a global movement to rebrand disability through the power of community.
Kim Perell, Author of 'JUMP: Dare to Do What Scares You in Business and Life,' joins ChedHER to discuss the different types of career 'jumps' out there, and the keys to making a career change a success.
A Freitag pod with Carlo and Baker, talking about the upcoming federal vax-or-test deadline, the most shocking upset of this week's elections, an incredible story of selflessness and Love, Hate, Ate.
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Thuc Vu, CEO and co-founder of Ohmnilabs, joins 'Cheddar Innovates' to discuss how robots are playing a role in the return to the office, and what's in store for the future of the robotics industry.