Emigrant Peak towers over the Paradise Valley in Montana north of Yellowstone National Park, on Nov. 21, 2016. (AP Photo/Matthew Brown, File)
As Yellowstone National Park celebrates its 150th anniversary year, the park's fundraising arm is seeking $1,500 donations in exchange for an annual entry pass that can be used by carloads of the donor's descendants to visit the park in 150 years.
Yellowstone Forever will use the money raised through the sale of “Inheritance Passes” to support park projects like trail improvements, education, native fish conservation and scientific studies.
"It is our way of celebrating 150 years of Yellowstone National Park and to help preserve the park for the next 150 years,” Lisa Diekmann, president and CEO of Yellowstone Forever, told The Billings Gazette.
The concept was created by the Havas Chicago advertising agency.
Rather than looking back to celebrate the park's 150th anniversary, Havas Chicago said they thought it would be the perfect time to look ahead and think about ways to preserve the park for future generations.
The Inheritance Passes will be annual passes valid for entry into Yellowstone in 2172. Donors will also receive a pass to enter Yellowstone that is good for a period of a year after its first use, said Wendie Carr, chief marketing officer for Yellowstone Forever.
Chip Paucek, CEO and co-founder of 2U, an educational tech company, joined Cheddar's "Closing Bell" to talk about the company's $800 million acquisition of online course provider edX featuring curriculum from Harvard and MIT. He noted that added services will provide 2U users with high quality, free options. "Us coming together with edX should allow us to really continue to drive affordability for people to unlock their own potential in a variety of different kinds of programs," he said.
Beginning Christmas Day, the home of the Los Angeles Lakers, Clippers, Kings, and Sparks, the Staples Center, will go by the name Crypto.com Arena after a massive $700 million deal with AEG. Steven Kalifowitz, the chief marketing officer at Crypto.com, and Todd Goldstein, the chief revenue officer at AEG, joined Cheddar to talk about the historic changeover in naming rights and what other changes that fans entering the arena might expect.
Jillian Hughes, communications director at Mental Health America, joined "Cheddar Wellness" to talk about her organization's annual report on mental wellbeing. She noted that more than 50 million Americans reported suffering from mental health problems with more than half of them going untreated. Hughes also talked about how the ongoing pandemic continues to impact people's mental health.
The iconic Los Angeles Staples Center will sport a new moniker, Crypto.com Arena, beginning Christmas Day. AEG made the naming-rights deal with Crypto for a historic $700 million.
Robbie Abed, Author of 'Fire Me I Beg You', discusses how the shift to remote work has changed the job landscape and how people can leverage their skills to better suit their lifestyle.
Jill is joined by “Friend of the Pod” Mosheh Oinounou to talk booster shots, and whether “fully vaccinated” will eventually mean three shots, not two. Plus, the latest on the Kyle Rittenhouse trial. And the research is in: we know now the perfect way to hug. Also, Jill and Mosheh debate whether Airpods are passé.
Over the years many people have gotten into the act of living a sustainable life all in the hopes of helping to protect and save the plant. However, some argue that living in this kind of fashion is expensive and only accessible to the wealthy. Editor at Large at CNET Farnoosh Torabi, joined Cheddar to discuss more.
Former assistant U.S. attorney David A. Katz joins Cheddar News to discuss the murder trial of Kyle Rittenhouse and what factors have led to jury deliberations.
The popular online gaming platform for kids, Roblox, is reportedly expanding its offerings into the educational space. Ayal Shmilovich, managing partner at Gerber Kawasaki Wealth Investment Management, joined Cheddar to provide some insight into the report from the Wall Street Journal and how Roblox plans to incorporate the metaverse concept into schools. "I definitely think it helps them expand their market to a much broader audience," Shmilovich added. He also noted that Minecraft has 35 million users on its educational platform and was even more optimistic about Roblox's prospects.
