Emigrant Peak towers over the Paradise Valley in Montana north of Yellowstone National Park, on Nov. 21, 2016. (AP Photo/Matthew Brown, File)
As Yellowstone National Park celebrates its 150th anniversary year, the park's fundraising arm is seeking $1,500 donations in exchange for an annual entry pass that can be used by carloads of the donor's descendants to visit the park in 150 years.
Yellowstone Forever will use the money raised through the sale of “Inheritance Passes” to support park projects like trail improvements, education, native fish conservation and scientific studies.
"It is our way of celebrating 150 years of Yellowstone National Park and to help preserve the park for the next 150 years,” Lisa Diekmann, president and CEO of Yellowstone Forever, told The Billings Gazette.
The concept was created by the Havas Chicago advertising agency.
Rather than looking back to celebrate the park's 150th anniversary, Havas Chicago said they thought it would be the perfect time to look ahead and think about ways to preserve the park for future generations.
The Inheritance Passes will be annual passes valid for entry into Yellowstone in 2172. Donors will also receive a pass to enter Yellowstone that is good for a period of a year after its first use, said Wendie Carr, chief marketing officer for Yellowstone Forever.
Digit Murphy, President of the professional women's ice hockey team Metropolitan Riveters, joins Cheddar News' Hena Doba on a walk and talk to talk about how she's re-imagining the hockey experience for fans and players, and why it's critical to invest in women's sports.
It's been a year since the 2022 Oscars' slap heard 'round the world, and the recipient of said slap, comedian Chris Rock, has finally addressed the infamous moment in a stand up special for Netflix.
Collectables brand Funko Pop! is struggling to off load inventory and now plans to eliminate approximately $30 million to $36 million dollars worth of product.
Creed III knocked out its competition at the box office this weekend and became the reigning champ of its own franchise, beating out its two predecessors and pulling off the highest ever debut for a sports movie.
