As Yellowstone National Park celebrates its 150th anniversary year, the park's fundraising arm is seeking $1,500 donations in exchange for an annual entry pass that can be used by carloads of the donor's descendants to visit the park in 150 years.
Yellowstone Forever will use the money raised through the sale of “Inheritance Passes” to support park projects like trail improvements, education, native fish conservation and scientific studies.
"It is our way of celebrating 150 years of Yellowstone National Park and to help preserve the park for the next 150 years,” Lisa Diekmann, president and CEO of Yellowstone Forever, told The Billings Gazette.
The concept was created by the Havas Chicago advertising agency.
Rather than looking back to celebrate the park's 150th anniversary, Havas Chicago said they thought it would be the perfect time to look ahead and think about ways to preserve the park for future generations.
The Inheritance Passes will be annual passes valid for entry into Yellowstone in 2172. Donors will also receive a pass to enter Yellowstone that is good for a period of a year after its first use, said Wendie Carr, chief marketing officer for Yellowstone Forever.
All week long, Cheddar's own Shannon Lanier is giving you ideas on how to have fun without going too far from home. In this segment, he's creating a water park in his backyard and speaking with Jackie Cucco, senior editor at The Toy Insider, about some of the best products out there to make this a reality.
A little girl in Ireland born with spina bifida got a surprise from her family.
Over 1,400 props from classic movies like Star Wars, Shawshank Redemption and Gladiator will be up for auction next month in what experts say will be one of the largest memorabilia auctions in the world.
From reality TV's newest pop star to Margot Robbie's very pink gifts, here are your top entertainment headlines.
Tina Turner, the unstoppable singer and stage performer who teamed with husband Ike Turner for a dynamic run of hit records and live shows in the 1960s and ‘70s and survived her horrifying marriage to triumph in middle age with the chart-topping "What's Love Got to Do With It," has died at 83.
Rapper Fetty Wap was sentenced to six years in federal prison on Wednesday for his role in a New York-based drug-trafficking scheme.
The daughters of Cheddar's own Shannon LaNier had a chance to interview Halle Bailey, who plays Ariel in Disney's live-action remake of The Little Mermaid.
MTV has announced the Video Music Awards will be held this September in New Jersey.
A London judge rejected Prince Harry's bid to pay for his own police protection Tuesday, denying the royal's request to challenge the U.K. government in court.
In entertainment today, De Niro's getting tips and Netflix is going to make us all pay.
