As Yellowstone National Park celebrates its 150th anniversary year, the park's fundraising arm is seeking $1,500 donations in exchange for an annual entry pass that can be used by carloads of the donor's descendants to visit the park in 150 years.
Yellowstone Forever will use the money raised through the sale of “Inheritance Passes” to support park projects like trail improvements, education, native fish conservation and scientific studies.
"It is our way of celebrating 150 years of Yellowstone National Park and to help preserve the park for the next 150 years,” Lisa Diekmann, president and CEO of Yellowstone Forever, told The Billings Gazette.
The concept was created by the Havas Chicago advertising agency.
Rather than looking back to celebrate the park's 150th anniversary, Havas Chicago said they thought it would be the perfect time to look ahead and think about ways to preserve the park for future generations.
The Inheritance Passes will be annual passes valid for entry into Yellowstone in 2172. Donors will also receive a pass to enter Yellowstone that is good for a period of a year after its first use, said Wendie Carr, chief marketing officer for Yellowstone Forever.
Hollywood Actors Guild Vote to Authorize Strike Amid Ongoing Writers Strike
From Jake Paul's next big swing to the possible return of Meredith Grey, here's what's happening in entertainment.
It was a rare sight — a senior British royal testifying in a court of law. What Prince Harry said, both during cross-examination in the witness box Tuesday and in his written witness statement, was just as unusual.
If your summer could use a pop of color, look no further than fashion brand Never Fully Dressed, which is opening its first permanent U.S. store right here in New York City. Cheddar News correspondent Chloe Aiello is on the scene with founder Lucy Aylen.
Creating the 'Barbie' set took a lot of pink paint, so much pink paint that it wiped out one company's entire global supply of it.
The bodies of three men have been removed from the site of a collapsed six-story apartment building in Davenport, Iowa, about a week after part of the century-old structure tumbled to the ground, the city's police chief announced Monday.
From Superman NFTs to a 'Hocus Pocus' trilogy, here are your top entertainment headlines.
In celebration of Pride Month, Cheddar News anchor Baker Machado visited the Stonewall Inn in New York City and sat down with owner Stacy Lentz to talk about the historic events that took place at the bar more than 50 years ago.
The Writers Guild of America has confirmed plans for a strike action at the Apple HQ in Cupertino, CA on Monday, as the tech giant kicks off its Worldwide Developers Conference.
Ticket sales surpassed already lofty expectations for the sequel to the Oscar-winning Inside the Spider-Verse.
