Adidas is bracing for a $1.3 billion loss in revenue and $535 million drop in profit in 2023 if efforts to sell off its inventory of Yeezy-branded sneakers fail.
Ye, formerly known as Kanye West, was once synonymous with Adidas. Now the German sneaker giant is dealing with the fallout of ending its partnership with the rapper and fashion designer last year after he made a series of anti-semitic remarks.
The biggest question facing the company is whether it can repurpose its Yeezy products or if it will be forced to write them off, putting a massive dent in revenue and profits. Regardless of the outcome, Adidas is expecting a challenging year ahead.
“The numbers speak for themselves. We are currently not performing the way we should”, said CEO Bjørn Gulden in a news release. “2023 will be a year of transition to set the base to again be a growing and profitable company."
He added that the company will focus on creating "brand heat" and improving its "product engine." "We need to put the pieces back together again, but I am convinced that over time we will make Adidas shine again. But we need some time," he said.
Shares were down around 9 percent in pre-trading on Friday after the announcement.
The Senate set a Jan. 24 hearing for last year's debacle involving Ticketmaster's sale of Taylor Swift tickets.
Apple unveiled a new and improved HomePod.
Semafor plans to buy back Sam Bankman-Fried's $10 million investment in the company.
Volkswagen U.S. CEO Pablo Di Si joined Cheddar New to discuss record quarterly electric vehicle sales and his reaction to Tesla trimming prices on some vehicles by 20% last week. “We'll continue with our pricing strategy, we're not cutting prices on the vehicle's quality over quantity and product content,” he said.
Southwest Airlines pilots could be on the verge of a strike with a vote planned in May.
Party City filed for Chapter 11 bankruptcy as it aims to cut debt.
The federal government says it will begin a targeted crackdown on nursing homes’ abuse of antipsychotic drugs and misdiagnoses of schizophrenia in patients.
Spotify became the latest tech company to call on the European Union to take action against Apple over anti-competitive practices.
Mortgage demand continues to increase as rates dip while homebuilder sentiment is also on the rise.
Amazon has begun cutting about 18,000 workers this week, affecting largely Amazon stores and some in the technology unit.
