Adidas is bracing for a $1.3 billion loss in revenue and $535 million drop in profit in 2023 if efforts to sell off its inventory of Yeezy-branded sneakers fail.
Ye, formerly known as Kanye West, was once synonymous with Adidas. Now the German sneaker giant is dealing with the fallout of ending its partnership with the rapper and fashion designer last year after he made a series of anti-semitic remarks.
The biggest question facing the company is whether it can repurpose its Yeezy products or if it will be forced to write them off, putting a massive dent in revenue and profits. Regardless of the outcome, Adidas is expecting a challenging year ahead.
“The numbers speak for themselves. We are currently not performing the way we should”, said CEO Bjørn Gulden in a news release. “2023 will be a year of transition to set the base to again be a growing and profitable company."
He added that the company will focus on creating "brand heat" and improving its "product engine." "We need to put the pieces back together again, but I am convinced that over time we will make Adidas shine again. But we need some time," he said.
Shares were down around 9 percent in pre-trading on Friday after the announcement.
Boeing is set to deliver the last commercial 747 'Jumbo Jet' to Atlas Air this week, closing an era that began 53 years ago with the iconic Pan Am passenger jet.
Dylan Lemay, CEO and owner of Catch'N Ice Cream, joins Cheddar News to talk about the broader creator digital economy and the art of balancing business and content creation with its first-of-its kind shop experience.
The Fed is meeting this week to decide on its latest interest rate hike, and one of the big questions going into the meeting is what its thinking about inflation.
TikTok CEO Shou Zi Chew is headed to Congress to testify before the House Energy and Commerce Committee to address questions about the social media platform.
