Adidas is bracing for a $1.3 billion loss in revenue and $535 million drop in profit in 2023 if efforts to sell off its inventory of Yeezy-branded sneakers fail.
Ye, formerly known as Kanye West, was once synonymous with Adidas. Now the German sneaker giant is dealing with the fallout of ending its partnership with the rapper and fashion designer last year after he made a series of anti-semitic remarks.
The biggest question facing the company is whether it can repurpose its Yeezy products or if it will be forced to write them off, putting a massive dent in revenue and profits. Regardless of the outcome, Adidas is expecting a challenging year ahead.
“The numbers speak for themselves. We are currently not performing the way we should”, said CEO Bjørn Gulden in a news release. “2023 will be a year of transition to set the base to again be a growing and profitable company."
He added that the company will focus on creating "brand heat" and improving its "product engine." "We need to put the pieces back together again, but I am convinced that over time we will make Adidas shine again. But we need some time," he said.
Shares were down around 9 percent in pre-trading on Friday after the announcement.
With just under a month left to file taxes, Cheddar News is keying in on freelance workers and wants to provide some tips so those Americans maximize either their refunds or what they have to pay back to the IRS.
Meal-delivery startup Entrée raised $2.5 million in a pre-seed round. Jon Bell, co-founder and co-CEO of Entrée, joined Cheddar News to discuss the company's offerings that are prepared by Michelin-trained culinary teams.
Laxman Narasimhan took over as CEO of Starbucks about two weeks earlier than expected and will speak at the company's annual shareholder meeting on Thursday.
Stocks rose on Wall Street Monday after regulators pushed together two huge banks over the weekend and made other moves to build confidence in the struggling industry.
