Adidas is bracing for a $1.3 billion loss in revenue and $535 million drop in profit in 2023 if efforts to sell off its inventory of Yeezy-branded sneakers fail.
Ye, formerly known as Kanye West, was once synonymous with Adidas. Now the German sneaker giant is dealing with the fallout of ending its partnership with the rapper and fashion designer last year after he made a series of anti-semitic remarks.
The biggest question facing the company is whether it can repurpose its Yeezy products or if it will be forced to write them off, putting a massive dent in revenue and profits. Regardless of the outcome, Adidas is expecting a challenging year ahead.
“The numbers speak for themselves. We are currently not performing the way we should”, said CEO Bjørn Gulden in a news release. “2023 will be a year of transition to set the base to again be a growing and profitable company."
He added that the company will focus on creating "brand heat" and improving its "product engine." "We need to put the pieces back together again, but I am convinced that over time we will make Adidas shine again. But we need some time," he said.
Shares were down around 9 percent in pre-trading on Friday after the announcement.
A new complaint by an advocacy group is urging the Federal Trade Commission to open up an investigation into OpenAI, accusing it of violating part of an FTC Act that prohibits unfair and deceptive business practices.
Kim Billeter, EY Americas People Advisory Services Leader, joins Cheddar News to discuss why empathy is seen as a top leadership skill, and how to authentically lead with empathy.
The state of Arkansas sued TikTok and Facebook parent Meta on Tuesday, claiming the social media companies were misleading consumers about the safety of children on their platforms and protections of users' private data.
Stocks are rising again as a bit more fear evaporates from Wall Street. The S&P 500 was up 0.7% early Thursday. The benchmark index is on pace for its fifth gain in the last six days.
