Adidas is bracing for a $1.3 billion loss in revenue and $535 million drop in profit in 2023 if efforts to sell off its inventory of Yeezy-branded sneakers fail.
Ye, formerly known as Kanye West, was once synonymous with Adidas. Now the German sneaker giant is dealing with the fallout of ending its partnership with the rapper and fashion designer last year after he made a series of anti-semitic remarks.
The biggest question facing the company is whether it can repurpose its Yeezy products or if it will be forced to write them off, putting a massive dent in revenue and profits. Regardless of the outcome, Adidas is expecting a challenging year ahead.
“The numbers speak for themselves. We are currently not performing the way we should”, said CEO Bjørn Gulden in a news release. “2023 will be a year of transition to set the base to again be a growing and profitable company."
He added that the company will focus on creating "brand heat" and improving its "product engine." "We need to put the pieces back together again, but I am convinced that over time we will make Adidas shine again. But we need some time," he said.
Shares were down around 9 percent in pre-trading on Friday after the announcement.
According to a Wall Street Journal report, McDonald's is closing its U.S. offices this week ahead of planned layoffs. The report cited an internal memo that told managers to stay home through the week, so they can inform employees of the layoffs virtually.
Cheddar News breaks down what to look for Next Week on the Street. Donald Trump will be arraigned after his indictment this week while jobs data for March will be released.
NBA's Giannis Antetokounmpo and investor John Koudounis are launching an ETF to make investing more accessible, with 10% of profits going to charitable causes. Both joined Cheddar News to discuss their partnership and explain the importance of their venture.
UPS has more than 100,000 drivers on roads across the globe. Lindsay Cordova, Site Manager for UPS Integrad, joins Cheddar News to discuss what this intense training entails, and its Circle of Honor program for employees.
A federal appeals court has ruled that a 2018 Twitter post by Tesla CEO Elon Musk unlawfully threatened Tesla employees with the loss of stock options if they decided to be represented by a union.
Major news organizations such as The New York Times and Washington Post are declining to pay to have their accounts verified on Twitter ahead of the anticipated changes on the platform Saturday.
Netflix said it plans to reorganize its film unit with the aim of making fewer movies a year as it looks to cut costs with layoffs and a reorganization in the works.
