Adidas is bracing for a $1.3 billion loss in revenue and $535 million drop in profit in 2023 if efforts to sell off its inventory of Yeezy-branded sneakers fail.
Ye, formerly known as Kanye West, was once synonymous with Adidas. Now the German sneaker giant is dealing with the fallout of ending its partnership with the rapper and fashion designer last year after he made a series of anti-semitic remarks.
The biggest question facing the company is whether it can repurpose its Yeezy products or if it will be forced to write them off, putting a massive dent in revenue and profits. Regardless of the outcome, Adidas is expecting a challenging year ahead.
“The numbers speak for themselves. We are currently not performing the way we should”, said CEO Bjørn Gulden in a news release. “2023 will be a year of transition to set the base to again be a growing and profitable company."
He added that the company will focus on creating "brand heat" and improving its "product engine." "We need to put the pieces back together again, but I am convinced that over time we will make Adidas shine again. But we need some time," he said.
Shares were down around 9 percent in pre-trading on Friday after the announcement.
Air New Zealand is asking passengers to weigh themselves before boarding flights in an effort to ensure "the safe and efficient operation of the aircraft."
Jay Woods, chief global strategist with Freedom Capital Markets, joined Cheddar News to discuss what lies ahead as trading kicked off a holiday-shortened week and ahead of a House vote on the debt ceiling deal.
With home sales rising 4.1 percent in April from the month before and 11.8 percent from a year ago, the housing market is still hot. Kirsten Jordan, associate real estate broker for Douglas Elliman, has some tips to help savvy homebuyers get into the market
Microsoft President Brad Smith said on CBS 'Face the Nation' that the benefit of artificial intelligence will be "ubiquitous" but called for more regulations to make sure the technology is developed responsibly.
One company shaking up the startup space is Super.com, which aims to help everyday Americans save money and access credit. Hussein Fazal, CEO and co-founder, joins Cheddar News to break down how the product works.
