Adidas is bracing for a $1.3 billion loss in revenue and $535 million drop in profit in 2023 if efforts to sell off its inventory of Yeezy-branded sneakers fail.
Ye, formerly known as Kanye West, was once synonymous with Adidas. Now the German sneaker giant is dealing with the fallout of ending its partnership with the rapper and fashion designer last year after he made a series of anti-semitic remarks.
The biggest question facing the company is whether it can repurpose its Yeezy products or if it will be forced to write them off, putting a massive dent in revenue and profits. Regardless of the outcome, Adidas is expecting a challenging year ahead.
“The numbers speak for themselves. We are currently not performing the way we should”, said CEO Bjørn Gulden in a news release. “2023 will be a year of transition to set the base to again be a growing and profitable company."
He added that the company will focus on creating "brand heat" and improving its "product engine." "We need to put the pieces back together again, but I am convinced that over time we will make Adidas shine again. But we need some time," he said.
Shares were down around 9 percent in pre-trading on Friday after the announcement.
The final week of trading in June kicked off as stocks were mixed following the rebellion in Russia.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Another drop for stocks on Friday has Wall Street on track to close out its first losing week in the last six.
Workers at 150 Starbucks locations will strike in the coming week over what their union says is a clash over decor supporting LBGTQ+ causes, but the company denies it's banned any such displays and accused the union of using misinformation as a tactic in labor talks.
About 7.5 million singing and swimming “Baby Shark” bath toys are being recalled after multiple lacerations and puncture wounds were reported in children playing with them.
Bud Light has rolled out a new ad campaign, weeks after protests over the company's partnership with trans influencer Dylan Mulvaney.
3M Co. reached a $10.3 billion agreement to settle lawsuits that claimed toxic chemicals had contaminated drinking water across the country.
Overstock.com has won the bid to buy Bed Bath & Beyond IP and digital assets.
Sales of existing homes rose just 0.2% in May from April and down over 20% from a year ago.
In his second day of testimony before the Senate Banking Committee, Federal Reserve Chair Jerome Powell reiterated that the board is considering more interest rate hikes.
