Adidas is bracing for a $1.3 billion loss in revenue and $535 million drop in profit in 2023 if efforts to sell off its inventory of Yeezy-branded sneakers fail.
Ye, formerly known as Kanye West, was once synonymous with Adidas. Now the German sneaker giant is dealing with the fallout of ending its partnership with the rapper and fashion designer last year after he made a series of anti-semitic remarks.
The biggest question facing the company is whether it can repurpose its Yeezy products or if it will be forced to write them off, putting a massive dent in revenue and profits. Regardless of the outcome, Adidas is expecting a challenging year ahead.
“The numbers speak for themselves. We are currently not performing the way we should”, said CEO Bjørn Gulden in a news release. “2023 will be a year of transition to set the base to again be a growing and profitable company."
He added that the company will focus on creating "brand heat" and improving its "product engine." "We need to put the pieces back together again, but I am convinced that over time we will make Adidas shine again. But we need some time," he said.
Shares were down around 9 percent in pre-trading on Friday after the announcement.
The Federal Reserve kept its key short-term interest rate unchanged Wednesday for a second straight time but left the door open to further rate hikes if inflation pressures should accelerate in the months ahead.
As the holiday season nears and with families making plans for Thanksgiving at the end of the month, concerns about high food prices linger. Dr. Michael Swanson, chief agricultural economist with Wells Fargo Agri-Food Institute, joined Cheddar News to provide tips on what to expect when shopping for those large family meals.
Can money really buy happiness? Grant Gallagher, associate vice president and head of financial well-being with Affinity Federal Credit Union, joined Cheddar News to explain which steps to take for financial security and safety.
SAG-AFTRA will meet again with the Alliance of Motion Picture and Television Producers to discuss putting an end to the ongoing strike.
Italian car maker Fiat is opening an apartment building in Fort Lee, New Jersey.
Actress Sarah Michelle Gellar has teamed up with Fidelity to set kids up for success.
LinkedIn is rolling out generative AI tools for premium members.
Closing arguments began in the trial of FTX co-founder Sam Bankman Fried.
AMD posted higher third-quarter earnings, CVS reported better-than-expected results and Kraft raised its full-year forecast.
Collins Dictionary has named its word of the year: A.I.
