*By Madison Alworth*
The actress Yara Shahidi, star of the ABC shows "Black-ish" and "Grown-ish," is taking up a new cause to help young people work toward the United Nation's Sustainable Development Goals by 2030.
Shahidi joined "Little x Little," a public awareness campaign to rally members of Generation Z to take actions that will make a difference ー recycling, saving water, pitching in to clean up communities.
"For me and my family we've been looking for new ways to invest in our community," said Shahidi. "And of course I have my [Eighteen x 18](https://www.eighteenx18.com/) initiative as well."
That initiative, in conjunction with the social news site [NowThis] (https://nowthisnews.com), aims to get 18 year-olds registered to vote before the midterm elections in November. Shahidi, who turned 18 in February, will take over the NowThis social accounts for an online voter awareness drive.
"It's about voter education," said Shahidi. "Often times, a child is viewed as the anomaly if they are engaged in politics. So what we wanted to do with Eighteen x 18 and in particular with our partnership with NowThis, was to make news digestible. To make the topics that we're already rallying for and calling our senators about digestible in a way that it translates to policy change."
Before the midterms elections, Shahidi will start her freshman year at Harvard.
"I'm really excited for the absurd small classes I get to take," she said.
For full interview, [click here](https://cheddar.com/videos/yara-shahidis-new-leading-role).
In an effort to fight climate change several corporations have vowed to work to fight climate change by 2030. They say the goal is to reduce carbon emissions by 40% or even close to 100%. However, according to a new study, many of these companies are not actually practicing what they preach. Tom Egger, senior lecturer at Emeritus at the University of Wisconsin, joins Cheddar News to discuss more.
'Jeen-Yuhs: A Kanye Trilogy' dives into over 20 years of the icon himself, Kanye West. The trilogy is described as 'an intimate and revealing portrait of Kanye West's experience, showcasing both his formative days trying to break through and his life today as a global brand and artist.' Cheddar news sat down with directors of the documentary and long-time friends of Kanye, Chike Ozah and Clarence "Coodie" Simmons, to discuss the project.
The Super Bowl is only a few days away, and the game is currently tracking to be the most expensive one ever.
Gametime, a website and app for last-minute tickets, says the average ticket price for the NFL's championship game is $9,502.50, with the most expensive seats costing nearly $38,000. That's a far cry away from the average ticket price of the first-ever Super Bowl in 1967, which was only $12. The average ticket price increased by more than $8,000 in just the past decade. Matt Rados, Senior Operations Manager at Gametime, joins Cheddar News' Closing Bell to discuss.
At-home medical labs company Getlabs raised $20 million in a Series A round, led by Emerson Collective and the Minderoo Foundation. Getlabs aims to be the boots-on-the-ground partner to telehealth. The company says more than 70% of medical decisions still require collecting diagnostic tests in person, and that it fills that void by delivering health care directly to their patients' homes. Founder & CEO of Getlabs Kyle Michelson joined Cheddar News' Closing Bell to discuss.
Sting has sold his catalog of more than 600 songs for $300 million to Universal Music. The deal gives the label the rights to all of his work, including “Every Breath You Take," as well as all future royalties.
Miller Lite is opening the first branded bar in the metaverse, by way of Decentraland, as a way to advertise during the Super Bowl this year without buying an expensive TV commercial slot. Sofia Colucci, global vice president of Miller Family of Brands, joined Cheddar to talk about the new marketing concept. "We have a lot of great partnerships with NFL teams throughout the year but were shut out of advertising during the Super Bowl game, so this pushes us to think creatively and also think of what feels really relevant right now," Colucci said. "There's no question that there's a lot of excitement with the metaverse, and we wanted to participate but in a way that felt right for Miller Lite."
Kalle Marsal, Chief Operating Officer at PetDx, joins Cheddar Innovates to discuss how next-generation sequencing technology is being used to detect cancer in pets early.
Ashleigh Hinde, Founder and CEO of WALDO, joins Cheddar Innovates to discuss why now is a good time to make eyecare a priority, and how they are democratizing access to eyecare for all.
