*By Michael Teich*
FIFA, the organization that runs world soccer, can move past its shady history of bribery and corruption when its members vote Wednesday on which country will host the 2026 World Cup, said Buzzfeed investigative reporter Ken Bensinger.
The finalists include Morocco, which would be only the second African country to host international soccer's quadrennial championship, and a united North American bid by the United States, Canada, and Mexico.
“It will be a massive test for FIFA,” said Bensinger, author of Red Card: How the U.S Blew the Whistle on the World's Biggest Sports Scandal. “It’s pretty obvious that the U.S is the choice. If FIFA selects Morocco, we might have a stinking sensation that things might not be cleaned up yet.”
The vote, to take place on the eve of the 2018 World Cup in Russia, will be the first under new rules established after the soccer world was rocked three years ago when U.S. investigators revealed generations of FIFA executives were involved in bribery schemes spanning decades.
Since the scandal, Bensinger said, FIFA has taken promising steps toward fixing its problems and improving its reputation, including adding women to the executive board for the first time and becoming more transparent about its voting procedures. This is the first time the World Cup will be awarded by a vote of all member organizations, not a small cadre of FIFA executives.
“Sports leagues that are transparent, not only do they avoid the scandal, but they also make more money,” Bensinger said. “Being transparent, being capitalist is good for the sport and good for its stakeholders, the fans, for everybody.”
For full interview, [click here](https://cheddar.com/videos/world-cup-vote-may-signal-how-much-fifas-changed).
Nike's decision to tap Colin Kaepernick as the new face of the 'Just Do It' campaign is inspiring some and offending others. Mashable's Marcus Gilmer joins Cheddar to discuss how the new deal came together.
When the NFL season kicks off Thursday, the league will have a new official pizza partner. Pizza Hut executives Marianna Radley and Artie Starrs announced new deals for fans and what it hopes to get from the partnership.
Nike shares were lower after the company announced it would feature Colin Kaepernick as part of its new ad campaign. #NikeBoycott trended on Twitter as users showed themselves destroying Nike apparel.
These are the headlines you Need 2 Know.
Maryann Turcke, the COO of the NFL, is the highest ranking woman in professional sports leadership. She talks to Cheddar about gender inequality in the industry and what she's doing to reach a younger audience that's cutting the cord.
These are the headlines you Need 2 Know.
After criticism from the French tennis federation that her much-loved "catsuit" was disrespectful to the sport, Serena Williams took the court at the U.S. Open in a tutu -- and blew open a conversation long-asked in offices everywhere: just what is "work appropriate attire"? Vanessa Friedman, fashion critic for the New York Times, said it's about time.
These are the headlines you Need 2 Know.
Three-time Stanley Cup champion Martin Brodeur is returning to the sport to head business development for his former team, the New Jersey Devils.
Canadian Foreign Minister Chrystia Freeland is headed to Washington to continue trade negotiations with the U.S. On Monday, Mexico and the United States agreed to terms for a new trade deal.
Electronic Arts is canceling three qualifier events for its 'Madden NFL 19' tournament in the wake of Sunday's deadly shooting in Jacksonville, Florida. The company says it will conduct a review of safety measures to ensure the security of competitors and spectators.
And Kathy Ireland, Chairman Emeritus and Chief Brand Strategist at Level Brands, joins Cheddar after ringing the Opening Bell Tuesday morning. She talks about what has driven the recent success of Level Brands, a brand management and licensing company.
