*By Michael Teich*
FIFA, the organization that runs world soccer, can move past its shady history of bribery and corruption when its members vote Wednesday on which country will host the 2026 World Cup, said Buzzfeed investigative reporter Ken Bensinger.
The finalists include Morocco, which would be only the second African country to host international soccer's quadrennial championship, and a united North American bid by the United States, Canada, and Mexico.
“It will be a massive test for FIFA,” said Bensinger, author of Red Card: How the U.S Blew the Whistle on the World's Biggest Sports Scandal. “It’s pretty obvious that the U.S is the choice. If FIFA selects Morocco, we might have a stinking sensation that things might not be cleaned up yet.”
The vote, to take place on the eve of the 2018 World Cup in Russia, will be the first under new rules established after the soccer world was rocked three years ago when U.S. investigators revealed generations of FIFA executives were involved in bribery schemes spanning decades.
Since the scandal, Bensinger said, FIFA has taken promising steps toward fixing its problems and improving its reputation, including adding women to the executive board for the first time and becoming more transparent about its voting procedures. This is the first time the World Cup will be awarded by a vote of all member organizations, not a small cadre of FIFA executives.
“Sports leagues that are transparent, not only do they avoid the scandal, but they also make more money,” Bensinger said. “Being transparent, being capitalist is good for the sport and good for its stakeholders, the fans, for everybody.”
For full interview, [click here](https://cheddar.com/videos/world-cup-vote-may-signal-how-much-fifas-changed).
The professional gamer and Twitch streamer told Cheddar CEO Jon Steinberg that it's hard to get fans to follow you from game to game, no matter how big your following. The 31-year-old also championed the "shenanigans" of Fortnite maker Epic Games, which allowed him to ride a rocket launched by fellow esports hero Ninja ー a combination of words that aren't typically uttered in a traditional workplace.
Fintech companies are taking notice of the rapid growth in esports, and Quicken Loans has partnered with 100 Thieves, a League of Legends expansion team. Quicken CMO Casey Hurbis said this venture opened the company's eyes to the endless possibilities of esports and its personalities.
The Twitter Esports Business Summit ran from Oct. 1-3, and it held its focus on the growing market of esports and how Twitter fits into the business. Rishi Chadha, head of gaming content partnerships at Twitter, said the company is focusing on the communities that foster players and fans, as well as publishers and developers of different platforms.
The team became the first in the NBA to introduce GIFs for the Facebook platform. Sandro Gasparro, director of social media for the Los Angeles Clippers, told Cheddar it's not just another way to promote engagement, but can also connect fans to players on a more personal level.
Ralf Reichert, CEO of ESL, sat down with Cheddar at this weekend's tournament at the Barclays Center and talked about the esports world and what he believes is needed for the enterprise to grow.
These are the headlines you Need 2 Know.
Ron Darling, a former MLB starting pitcher and current TBS baseball analyst, said the easiest way to attract younger people to baseball is to get more kids playing it when they're kids. Darling said there are more children opting out of football due to concerns about head injuries, and those athletes should be primed to take up a different sport.
These are the headlines you Need 2 Know.
18Birdies has seen success as a one-stop shop for golfers, both amateur and pro, gaining 1.3 million members since its launch. The app lets players book tee times, navigate a new course, and choose the right club. But CEO Eddy Lui says the main goal is to create a community ー a social network ー of golfers.
The blockchain has made its way into a slew of industries. Next at bat ー the sports world. The Los Angeles Dodgers are moving away from traditional promotions and have begun using crypto tokens to give away digital bobbleheads to fans. Ralph Esquibel, VP of information technology for the team, said this is the first giveaway of its kind and could lead to more experiments with cryptocurrencies.
Load More