*By Michael Teich* FIFA, the organization that runs world soccer, can move past its shady history of bribery and corruption when its members vote Wednesday on which country will host the 2026 World Cup, said Buzzfeed investigative reporter Ken Bensinger. The finalists include Morocco, which would be only the second African country to host international soccer's quadrennial championship, and a united North American bid by the United States, Canada, and Mexico. “It will be a massive test for FIFA,” said Bensinger, author of Red Card: How the U.S Blew the Whistle on the World's Biggest Sports Scandal. “It’s pretty obvious that the U.S is the choice. If FIFA selects Morocco, we might have a stinking sensation that things might not be cleaned up yet.” The vote, to take place on the eve of the 2018 World Cup in Russia, will be the first under new rules established after the soccer world was rocked three years ago when U.S. investigators revealed generations of FIFA executives were involved in bribery schemes spanning decades. Since the scandal, Bensinger said, FIFA has taken promising steps toward fixing its problems and improving its reputation, including adding women to the executive board for the first time and becoming more transparent about its voting procedures. This is the first time the World Cup will be awarded by a vote of all member organizations, not a small cadre of FIFA executives. “Sports leagues that are transparent, not only do they avoid the scandal, but they also make more money,” Bensinger said. “Being transparent, being capitalist is good for the sport and good for its stakeholders, the fans, for everybody.” For full interview, [click here](https://cheddar.com/videos/world-cup-vote-may-signal-how-much-fifas-changed).

Share:
More In Sports
Caesars Exec Hopes New NFL Partnership Will Lead to Sports Betting Endorsement
In a sign of how attitudes around gambling have changed as laws around it have softened, the NFL announced its first-ever partnership with a gambling company, naming Caesars as the league's official casino sponsor. Chris Holdren, chief marketing officer for Caesars, told Cheddar that the sponsorship represents the beginning of a relationship that could eventually become one where the NFL is directly endorsing sports betting.
Opening Bell: January 4, 2019
The markets opened up sharply higher on Friday after Thursday's big sell-off. The turnaround was due in large part to investor optimism over the upcoming U.S.-China trade talks but also the December jobs report. The U.S. economy added 314,000 jobs last month, topping the 184,000 jobs expected. Plus, Professional Bull Riders CEO Sean Gleason and bull rider Tanner Bryne stopped by to chat about growing bull riding in the U.S. in an ever-changing media landscape.
Mindbody Plans to Tackle On-Demand Fitness Videos, CEO Says
Fitness and beauty booking tool Mindbody is planning to make a play for the next big thing in wellness ー on-demand video, CEO Rick Stollmeyer told Cheddar on Thursday. "You can expect us to be playing in that space because we think that the on-demand and streaming video revolution hitting the fitness space is a big breakthrough," Stollmeyer said.
Professional Fighters League Throws Punches at Competitors, Offers $1 Million Purse
There's a new mixed-martial arts league on the block. The Professional Fighters League ー or PFL ー is wrapping up its inaugural season with a championship match on New Year's Eve. According to Peter Murrary, the CEO of the league, the match's purse, $1 million, is a major draw for athletes ー money talks, and can mark achievement.
Load More