*By Conor White*
With 10 days to go before the start of the 2018 World Cup in Russia, soccer is having a moment in the United States, despite the American men's failure to qualify for the tournament for the first time in 32 years.
The appeal of the sport, and the enthusiasm for the World Cup, could bode well for the U.S. team, said the World Cup veteran and U.S. under-20 national team coach Tab Ramos.
"I'm very bullish on the young players we have in this country," Ramos said Monday in an interview with Cheddar. "There's a lot of investment, a lot of Major League Soccer clubs investing in their youth academies, and I think we're starting to see the results of that, and I think our future is bright."
Ramos, who played in the 1990, 1994, and 1998 World Cups for the United States, said the appeal of the sport is universal, and the tournament will capture the attention of new fans with each kick.
"Some of the sports we grew up watching, NFL or Major League Baseball, have sort of rested on their laurels a little bit and have continued with an older audience that now is over 45, over 50, and soccer has gone after a whole new generation of people," Ramos said.
That generation of fans will be watching the tournament in Russia, where Ramos will be working as a World Cup analyst for Telemundo Deportes.
"It's a unique world event in the way that people identify with the sport in each country," he said. "It's sort of the people's sport."
For the full interview, [click here](https://cheddar.com/videos/soccer-legend-tab-ramos-previews-2018-world-cup).
The basketball star, who has been DJing since the 80s, tells Cheddar that he initially decided to start spinning after attending a Public Enemy concert and meeting Chuck D and Terminator X. "I got enough money to go to the pawn shop, get some turntables and taught myself how to DJ." His "Summer of Shaq" tour began June 9 and runs through August 5.
The basketball superstar took over Cheddar's Slack channel to tell the team to "BE NICE" and "TAKE MONDAY OFF."
Facebook is in talks to launch a 13-episode series about the Portuguese soccer star for its Facebook Watch platform. It's reported Ronaldo could make $10 million from the series but it's unclear if Facebook's investment in original content would turn into viewers, says Taylor Lorenz, a staff writer at The Atlantic.
Tomorrow's match will pit five-time World Cup champion Brazil against Belgium, which Quartz reporter Mike Murphy says is "the most exciting team at the World Cup." The quarterfinal game kicks off at 2 pm ET on Friday.
Matthew Nordgren, a former Philadelphia Eagle and founder of the Arcadian Fund, drew inspiration from his father, also a former pro, to help weed start-ups grow into businesses of a "championship caliber," he tells Cheddar.
After signing a $154 million contract with the L.A. Lakers, some are wondering if the basketball legend has some ulterior motives in moving to the West Coast. “I think he’s primarily going to become a dominant producing force and maybe becomes an Oprah-type person, who launches his own channel,” Sean O’Connell, managing editor at Cinemablend tells Cheddar.
Russia's shocking win over Spain in the Round of 16 got the team one step closer to its first ever World Cup championship. But while there's still a lot of game left to be played, The Banter's Jeffrey Marcus says, regardless of the outcome, President Vladimir Putin has already achieved his goal.
While many soccer fans will be tuning into the round of 16 starting this weekend, some are still not over the ultimate loss — the United States not participating. However, Jeffery Marcus, publisher at the Banter, tells Cheddar he thinks that for the U.S. to have a solid chance at a 2022 World Cup, it's a matter of "finding better players and nurturing them."
The league launched an initiative aimed at empowering women and girls by partnering with organizations like Planned Parenthood and It's On Us. "This is basically encoded in our DNA and has been for the 22 years that we've been in existence," WNBA President Lisa Borders tells Cheddar.
Germany's hopes of a second straight World Cup came to an end Wednesday with a shocking loss to South Korea. While Germany is considered a perennial powerhouse, defending champions often get knocked out of the first rounds of the event, says Jeffrey Marcus, publisher of The Banter.
