*By Conor White*
With 10 days to go before the start of the 2018 World Cup in Russia, soccer is having a moment in the United States, despite the American men's failure to qualify for the tournament for the first time in 32 years.
The appeal of the sport, and the enthusiasm for the World Cup, could bode well for the U.S. team, said the World Cup veteran and U.S. under-20 national team coach Tab Ramos.
"I'm very bullish on the young players we have in this country," Ramos said Monday in an interview with Cheddar. "There's a lot of investment, a lot of Major League Soccer clubs investing in their youth academies, and I think we're starting to see the results of that, and I think our future is bright."
Ramos, who played in the 1990, 1994, and 1998 World Cups for the United States, said the appeal of the sport is universal, and the tournament will capture the attention of new fans with each kick.
"Some of the sports we grew up watching, NFL or Major League Baseball, have sort of rested on their laurels a little bit and have continued with an older audience that now is over 45, over 50, and soccer has gone after a whole new generation of people," Ramos said.
That generation of fans will be watching the tournament in Russia, where Ramos will be working as a World Cup analyst for Telemundo Deportes.
"It's a unique world event in the way that people identify with the sport in each country," he said. "It's sort of the people's sport."
For the full interview, [click here](https://cheddar.com/videos/soccer-legend-tab-ramos-previews-2018-world-cup).
Fintech companies are taking notice of the rapid growth in esports, and Quicken Loans has partnered with 100 Thieves, a League of Legends expansion team. Quicken CMO Casey Hurbis said this venture opened the company's eyes to the endless possibilities of esports and its personalities.
The Twitter Esports Business Summit ran from Oct. 1-3, and it held its focus on the growing market of esports and how Twitter fits into the business. Rishi Chadha, head of gaming content partnerships at Twitter, said the company is focusing on the communities that foster players and fans, as well as publishers and developers of different platforms.
The team became the first in the NBA to introduce GIFs for the Facebook platform. Sandro Gasparro, director of social media for the Los Angeles Clippers, told Cheddar it's not just another way to promote engagement, but can also connect fans to players on a more personal level.
Ralf Reichert, CEO of ESL, sat down with Cheddar at this weekend's tournament at the Barclays Center and talked about the esports world and what he believes is needed for the enterprise to grow.
These are the headlines you Need 2 Know.
Ron Darling, a former MLB starting pitcher and current TBS baseball analyst, said the easiest way to attract younger people to baseball is to get more kids playing it when they're kids. Darling said there are more children opting out of football due to concerns about head injuries, and those athletes should be primed to take up a different sport.
These are the headlines you Need 2 Know.
18Birdies has seen success as a one-stop shop for golfers, both amateur and pro, gaining 1.3 million members since its launch. The app lets players book tee times, navigate a new course, and choose the right club. But CEO Eddy Lui says the main goal is to create a community ー a social network ー of golfers.
The blockchain has made its way into a slew of industries. Next at bat ー the sports world. The Los Angeles Dodgers are moving away from traditional promotions and have begun using crypto tokens to give away digital bobbleheads to fans. Ralph Esquibel, VP of information technology for the team, said this is the first giveaway of its kind and could lead to more experiments with cryptocurrencies.
These are the headlines you Need 2 Know.
Load More