*By Conor White*
With 10 days to go before the start of the 2018 World Cup in Russia, soccer is having a moment in the United States, despite the American men's failure to qualify for the tournament for the first time in 32 years.
The appeal of the sport, and the enthusiasm for the World Cup, could bode well for the U.S. team, said the World Cup veteran and U.S. under-20 national team coach Tab Ramos.
"I'm very bullish on the young players we have in this country," Ramos said Monday in an interview with Cheddar. "There's a lot of investment, a lot of Major League Soccer clubs investing in their youth academies, and I think we're starting to see the results of that, and I think our future is bright."
Ramos, who played in the 1990, 1994, and 1998 World Cups for the United States, said the appeal of the sport is universal, and the tournament will capture the attention of new fans with each kick.
"Some of the sports we grew up watching, NFL or Major League Baseball, have sort of rested on their laurels a little bit and have continued with an older audience that now is over 45, over 50, and soccer has gone after a whole new generation of people," Ramos said.
That generation of fans will be watching the tournament in Russia, where Ramos will be working as a World Cup analyst for Telemundo Deportes.
"It's a unique world event in the way that people identify with the sport in each country," he said. "It's sort of the people's sport."
For the full interview, [click here](https://cheddar.com/videos/soccer-legend-tab-ramos-previews-2018-world-cup).
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Cloud9 has been dubbed the most valuable esports company in the world by Forbes Magazine ー a title that is thanks, at least in part, to the organization's powerhouse VP of marketing, Eunice Chen. Chen is an esports vet who has worked for industry stalwart Riot Games and even runs her own tournament production company, Heroeshype. In an interview with Cheddar Sports, she said, "there are always different ways we can break into new markets in esports and beyond."
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