*By Conor White*
With 10 days to go before the start of the 2018 World Cup in Russia, soccer is having a moment in the United States, despite the American men's failure to qualify for the tournament for the first time in 32 years.
The appeal of the sport, and the enthusiasm for the World Cup, could bode well for the U.S. team, said the World Cup veteran and U.S. under-20 national team coach Tab Ramos.
"I'm very bullish on the young players we have in this country," Ramos said Monday in an interview with Cheddar. "There's a lot of investment, a lot of Major League Soccer clubs investing in their youth academies, and I think we're starting to see the results of that, and I think our future is bright."
Ramos, who played in the 1990, 1994, and 1998 World Cups for the United States, said the appeal of the sport is universal, and the tournament will capture the attention of new fans with each kick.
"Some of the sports we grew up watching, NFL or Major League Baseball, have sort of rested on their laurels a little bit and have continued with an older audience that now is over 45, over 50, and soccer has gone after a whole new generation of people," Ramos said.
That generation of fans will be watching the tournament in Russia, where Ramos will be working as a World Cup analyst for Telemundo Deportes.
"It's a unique world event in the way that people identify with the sport in each country," he said. "It's sort of the people's sport."
For the full interview, [click here](https://cheddar.com/videos/soccer-legend-tab-ramos-previews-2018-world-cup).
Michelle McKenna, the NFL's first chief information officer, joined Cheddar to discuss sports, technology, and breaking glass ceilings in male-dominated industries.
Durant and business partner Rich Kleiman's VC, Thirty Five Ventures, has joined the strategic advisory board of cannabis-focused venture capital firm Canopy Rivers.
Jerry Jones and his storied football franchise, the Dallas Cowboys, are giving to the needy through the Salvation Army over the holidays, and hoping the team gets going in its traditional Thanksgiving Day game.
Sam's Club partnered with Allyson Felix and Usain Bolt to promote its updated proprietary technology "Scan and Go" that lets shoppers keep track of items they want to purchase and skip the checkout line.
These are the headlines you Need 2 Know for Wednesday, November 27, 2019.
J. Michael Prince, U.S. Polo Assn. CEO, told Cheddar that the brand is behind on growing in the e-commerce space, but have plans to change that.
These are the headlines you Need 2 Know for Tuesday, November 26, 2019.
The NBA is continuing its push into the sports betting market. The league announced on Cheddar Friday that it inked a deal with UK-based bet365, bringing its total partnerships with sports betting operators to five.
The NBA is continuing its push into the sports betting market. On Friday, the league announced on Cheddar that it inked a deal with UK-based Bet365, bringing its total partnerships with sports betting operators to five.
Newsweek's and friend of the show, Steven Asarch joined us to discuss his early thoughts on the upcoming action role-playing video game, The Outer Worlds.
Load More