Cheddar's Brad Smith heads to Tough Mudder HQ in Brooklyn to work out with TMHQ senior manager, Chris Maltbie. Tough Mudder is announcing new locations of its fitness studio franchise, with Tough Mudder Bootcamp locations in Massachusetts, Nevada, and Texas.
Maltbie says the new locations will offer extra motivation to anyone who steps through the doors. Maltbie explains all of the Tough Mudder Bootcamp workouts are designed to be "drop-in" ready.
While you can work out with Tough Mudder as much or as little as you want, Maltbie recommends working out with them at least twice a week if you want to run a Tough Mudder race.
The Baltimore Ravens are rolling the dice on a new partnership with Horseshoe Casino. The agreement will allow Horseshoe to use team trademarks and logos; the casino plans to eventually build a new Ravens-themed bar on site. The real opportunity, however, will present itself if the state of Maryland decides to legalize sports betting, the NFL team's Senior VP of corporate sales, Kevin Rochlitz, said Wednesday in an interview with Cheddar.
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Two brothers-turned-co-founders are using their Wall Street and athletic experience to make lacrosse a mainstream sport ー with its own league, season, venues, and even exclusive TV deals. Paul Rabil, a professional player with Major League Lacrosse, and his brother Mike founded the Premier Lacrosse League based on their shared love of a sport that has long been associated with Northeastern prep schools and Ivy League "bro" culture.
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Sean Pate, brand communications officer for Zenni Optical, and Matt Kobe, VP of business and analytics for the Chicago Bulls, spoke with Cheddar about why the new partnership was a perfect fit.
Peloton, the stationary bike maker with a cult-like following, has launched Tread ー an all-in-one treadmill and bootcamp experience. CEO John Foley said you can now get a full-body workout at home.
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The WNBA champion and 2016 Finals MVP just landed a gig commentating for the men's game on TNT. But she doesn't want to be thought of as bringing a "female voice" to the table, but rather, simply, a "varying opinion."
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