For 2018 you may want to focus on your job and pushing your career forward. John Hall, co-founder and CEO of Influence & Co., gives tips on how to build your personal brand in the new year.
Hall says that to trust a brand, you need to trust the people behind a brand. So companies should look at ways to invest in their individual employees.
In terms of ways individuals should improve their brand, Hall suggests focusing on education. In an era of distrust, education is a key to building your brand and your legitimacy.
Hall also stresses the importance of meeting connections in person. You move from short-term to long-term memory when you communicate in person rather than online. Despite Hall running a nearly entirely online company, he recognizes and stresses the importance of strategic in-person meet-ups.
Hall challenges viewers to set goals for 2018 and take small steps towards them each day. Whether it is building a website, growing your Twitter following, or investing in a side hustle, Hall suggests making that a priority in 2018.
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Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
