"Wool & Oak" Reached Their Kickstarter Goal in Less Than One Day
The founder behind luggage company Wool & Oak wanted a trendy, back-packing alternative to the traditional tourist bag. Now Wool & Oak is now out with their third Kickstarter campaign that was fully funded in less than 24 hours!
Johnathan Webster is the Founder and CEO of Wool & Oak. He joins Cheddar to explain why fans are so excited by this new line. Webster credits this success mainly to crowdfunding.
Webster says the best way to talk to the consumer is through crowdfunding. Webster explains that the new way to do the best research and development is to connect with the consumer through direct means, like crowd-funding.
Webster says Wool & Oak is trying to make travel fun again.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.
Brigit Zimmerman, Chief Commercial Officer at Priceline breaks down what travelers can expect this holiday season, predictions for 2025 and best ways to save.
Simon Shuster, Senior Correspondent at TIME, discusses his recent article, how the friendship between Musk and Trump may affect US spending, “DOGE” and more.
Christa Pitts, Co-Founder & Co-CEO of The Lumistella Company shares the origins of Elf on the Shelf Plus Extraordinary Noorah's Macy's Day Parade debut!
Hayley Berg, Lead Economist at Hopper breaks down her best tips for navigating holiday travel and how to score the hottest deals on Dec. 3 - Travel Deal Tuesday
MarketWatch's Hannah Erin Lang joins Cheddar to discuss how economists are viewing Trump's immigration policy and how it will affect the job market in America.
