Women athletes made some strides in terms of pay equity after FIFA announced that this year's World Cup prize money will exceed $150 million — but it still lags far behind the men's tournament.
The raise marks a 300 percent increase from the previous tourney in 2019 when the winners took home just $30 million. It's also 10 times the amount paid out in 2015.
Still, the pay gap between men and women soccer players remains wide. In last year's men's World Cup in Qatar, the prize stood at $440 million. FIFA stated that it is aiming to have pay parity by 2027.
"FIFA is stepping up not just with words but with actions. Unfortunately this is not the case of everyone across the industry," said FIFA President Gianni Infantino, noting the continued discrepancy in payments from broadcasting and advertising partners, according to Barron's. "Offer us 20 percent less, or 50 percent less, but not 100 percent less. Women deserve much, much more than that, and we are here to fight for them and with them, but we need to fight together."
The announcement came just weeks after the U.S. Soccer Federation settled a lawsuit filed by the U.S. women's national team for $24 million on the basis of pay inequity. Last year the organization also established a collective bargaining process involving both the men's and women's national teams to pool and equally divide prize money.
YouTube VP Tara Walpert Levy told Cheddar that the Big Game is still a place to capture a national audience.
These are the headlines you Need 2 Know for Monday, February 3, 2020.
What if I told you that you could score a Super Bowl ticket if you gave up one thing? What would it be? A kidney? Sex? Well, some fans said just that, according to a survey from Ticketmaster.
When the San Francisco 49ers face off against the Kansas City Chiefs this Super Bowl Sunday, the team's brand will be in the best position that it's been in for decades. But it's how the franchise thrives through good and bad times that defines success, 49ers CMO Alex Chang told Cheddar.
With Roku set to possibly lose Fox channel by the end of Friday, Cheddar looks into alternate ways owners can still watch the Super Bowl on Sunday.
This Sunday, the hip hop legend will appear in a Super Bowl ad spot for Cheetos that plays on the snack food’s famous messiness.
Easy Aerial CEO and co-founder Ido Gur talked to Cheddar about giving police a "bird's eye view" of the Hard Rock Stadium parking lot this Sunday when the Kansas City Chiefs and San Francisco 49ers square off.
These are the headlines you Need 2 Know for Friday, January 31, 2020.
The NFL has teamed up with Goldman Global Arts to infuse the championship game with works from local artists, which can be seen both inside the arena and throughout the city.
These are the headlines you Need 2 Know for Thursday, January 30, 2020.
Load More