Even as businesses begin to open up again, the coronavirus pandemic is still fueling streaming viewership — and media companies see an opportunity to expand overseas.
Fox will launch Fox News International starting in Mexico on August 20, with plans to be in 20 countries by the end of 2020. ViacomCBS is planning streaming services in Australia and Latin America, among other countries, slated for next year. Disney will also launch an overseas version of their streaming content called Star.
Even streaming giant Netflix sees a chance to extend its reach, with its eyes set on Southeast Asia. The company told Reuters it will continue to expand its sub-$5 monthly mobile-only streaming plans there and increase local language content. It currently has more than a million subscribers in the region.
Streaming has been one of the only profitable segments of many media companies’ quarterly earnings during the pandemic with no signs of stopping. Video view times in July were up 28 percent year-over-year in the U.S., according to a new study from Adobe. The rate is about the same as it was this March, when the first stay-at-home orders were put in place.
The data falls in line with recent research from Conviva, which found that pandemic global viewership has only increased throughout the year. Domestically, streaming viewership now makes up 25 percent of total viewership in the U.S. compared to 19 percent last year, per Nielsen’s total audience report.
Some analysts point to a second wave of shutdowns to explain the consistently high viewership through the summer. Other analysts believe the return of live sports has drawn viewers back to their televisions. In either case, the pandemic has shown that consumers are willing to consider entertainment as part of their essential budgets, and media companies are hoping the global phenomenon is here to stay.
By the time the 2024 election is over, be prepared to see some form of a recession – but this shouldn’t be as bad as what we experienced in 2020 or 2008.
International Master Alice Lee defeated grandmaster Irina Krush to win the American Cup – becoming one of the best women players in the world in the process – but she’s not stopping there.
You can track your sleep habits or heart rate, but how about your brain? Neurable's MW75-Neuro headphones turn your focus and productivity into data you can use to avoid burnout – here's how they do it.
Whether it’s a deepfake video of actor Tom Cruise discovering gum in a lollipop or President Joe Biden discouraging people from voting via telephone, you’ve likely come across a deepfake video, photo or audio recording.
Tensions in the South China Sea, Apple moving to India, and banning TikTok? The podcast ‘Face Off: The U.S. Versus China’ helps explain how we got here.
Cust2Mate is a leading innovator in retail technology, aiming to revolutionize the shopping experience. By implementing smart cart technology, the tech company addresses the issue of theft while enhancing the shopper's journey.
The Biden administration has unveiled a plan, Plan B, to address the student loan debt crisis. It offers to cancel up to $20,000 in interest for borrowers enrolled in income-driven repayment plans. This proposal aims to reset balances for those facing growing debt due to unpaid interest, benefiting low—and middle-income borrowers. An estimated 25 million borrowers are eligible for some form of interest forgiveness.
