Winc is the fastest growing U.S. wine company offering more than 100 wines to subscribers of its service. Alyssa Julya Smith sits down with Winc COO and Co-Founder Brian Smith to talk about some of the latest wine trends. Brian explains that rosé is trending and will continue to be a huge trend in 2018. He says that some of the other interesting trends, include different varieties of wines and combining grapes that are not part of the normal wine list of selection. Smith also explains that champagne is taking a backseat and many are interested in California sparkling wine as something that is more affordable for everyday consumption. He acknowledges that the millennial generation is open to breaking the rules on tradition and that includes boxed wine as well.

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