*By Carlo Versano*
Buried in a recent [Information](https://www.theinformation.com/articles/waymos-big-ambitions-slowed-by-tech-trouble) report about Waymo's struggles in the self-driving car space was a new bit of intel on Apple's ambitions in the auto world:
"Apple, which is working on its own self-driving car, recently set up a facility for testing prototype vehicles near Surprise, Ariz., west of Phoenix, according to a person briefed about the matter."
And while it's been rumored for some time that the iPhone maker has been exploring entering the car industry, HyperChange TV's Galileo Russell points out details are up for debate. Some analysts think the company would be more likely to build an operating system for an electric car, though not the car itself. But even that theory flies in the face of a basic tenet of Apple's business model, Russell said.
"They're a hardware company ... If they're going to make a move here, they would actually just build it all themselves."
Rumors of Apple's interest in building an electric car re-emerged with a vengeance when it poached Tesla's head engineer, Doug Field, earlier this month.
On Tuesday, the Apple Insider blog [posted](https://appleinsider.com/articles/18/08/28/apple-researching-refinements-to-sunroofs-seating-for-project-titan-car) what it said were patents filed by Apple that show it's actively working on physical automobile systems, such as sunroof and seat designs.
Russell said he sees a day where it's Apple and Tesla versus everyone else in the auto industry. "If I was GM or Ford, I'd be very, very worried about those two companies."
Earlier this month Ming-Chi Kuo, a prolific Apple analyst, [predicted](https://www.digit.in/vr-ar/apple-car-to-make-apple-2-trillion-company-claims-ming-chi-kuo-42890.html) that the 'Apple Car' will launch between 2023 and 2025 and will be the catalyst to give the company a $2 trillion valuation.
But Russell actually thinks the company will get there based on the strength of its services component alone.
For full interview [click here](https://cheddar.com/videos/prospects-for-an-apple-car).
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
